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Showing posts tagged with North America
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Tricia Atchison | 19 Dec 2011 | 1 comment

As we close out the 2011 business year, I wanted to give a North America Channel Marketing Update.  It’s been an exciting year for us as we had several solutions launches such as SEP 12, DLP and SAMG.  If you have not had the opportunity to see the latest and greatest updates, please visit the PartnerNet page.

We also have some very exciting December promotions that we want to make sure you get a chance to take advantage of:

  • VAR Partners have the opportunity to win up to 5,000 Sympoints in the December Kicker drawing....
Randy Cochran | 15 Nov 2011 | 0 comments

Partners –Symantec is excited about the growing opportunity in the Small and Midsize Business market.  We are focusing our resources on programs to help support you in increasing demand and driving revenue in that market segment. Last week, we announced an enhanced SMB Specialization, with exciting new financial incentives, advanced SMB-focused technical support, and tailored tools and enablement benefits to help you be successful.

The new program benefits kick in once you have achieved membership in the new program, either in one expertise track, SMB Backup, or the other, SMB Security, or both. All partners are encouraged to achieve both tracks, as the financial benefits increase with your training commitment. The transition period for members of the former Specialization is underway and ends February 17, 2012. Former members have until then to leverage former program benefits and to bring their accreditations in alignment with the enhanced Specialization.

Randy Cochran | 13 Oct 2011 | 0 comments

I always look forward to Partner Engage and the opportunity to spend time with our partners.  This year, we've gathered about 300 partners in Chandler, AZ to provide an update on Symantec's product vision and channel strategy.

Symantec is rapidly evolving as a company and Partner Engage gives us an opportunity to share Symantec's vision and help our partners take their businesses to the next level with our solutions.  This year, we're talking a lot about key industry trends—like cloud, virtualization and mobility—and the impact they're having on Symantec and our partners.  My goal is to have everyone here walk away with new ideas around how to take advantage of these opportunities.

To that end, today we announced that two of our services—Symantec Endpoint and Backup—are now available through the distribution channel in the US and Canada.  It is clear that...

Gina Sheibley | 25 Jul 2011 | 0 comments

We're very proud of Sue Smith and Tricia Atchison who were recognized as two of CRN's Women of the Channel for 2011. According to CRN’s VP and editorial director, Kelley Damore, “This year’s Women of the Channel list "honors those female executives who epitomize success within the IT channel."  Sue and Tricia were included in the list of 100 of the most influential women of the channel based on their overall achievements and their influence in the technology industry.”

Tricia Atchison, our Senior Director for Channel Marketing Americas, has been working in the channel for 17 years. During the past year, Tricia helped launch Symantec Campaign Creator and the Symantec Partner Support Center for Marketing to Symantec partners in North America, and has focused on enabling our partner community with various tools and sales and technical enablement activities. Tricia...

Randy Cochran | 14 Jul 2011 | 0 comments

Hello, partners!

You are probably well aware that we announced the general availability of Symantec Endpoint Protection 12 on Wednesday. The newest version of SEP is fast and effective, protects against the most sophisticated attacks, and outperforms the competition in both physical and virtual environments. Your customers won’t want to miss out on our free trials of SEP 12, SEP SBE and

I wanted to share some of the success our partners have seen on the...

Randy Cochran | 24 Jun 2011 | 0 comments

Partners – the Symantec Partner Program is in the midst of exciting changes.  In November 2010 we launched the Enhanced Symantec Partner Program and introduced specializations as the foundation of the program.  Now, nearly 8 months later, the transition to the Enhanced Symantec Partner Program is nearing its end: September 30, 2011.  This date is the deadline for you to transition into the new program without losing any benefits you currently enjoy.

Here’s why you shouldn’t wait another day to become a Symantec Solution Specialist:

·       Specialized Partners receive key benefits including opportunity registration access, priority listing on Partner Locator, access to lead generation programs, and additional software licenses to grow business.

·       Specialist Partners have the support and resources of Symantec to help them drive profitability.


Tricia Atchison | 26 May 2011 | 0 comments

As we head into Memorial Day, I wanted to share some important updates from Channel Marketing.

Sympoints Rewards Program
    SEP 12.1 Beta - Earn 100 Sympoints by being one of the first 500 partners to download the Sympoints 12.1 beta and provide your feedback. You can earn an additional 50 points by inviting your customers to participate in the beta trial. This is a limited time offer, get started today!

    The Backup, Security and Recovery Promotion runs through July 1, 2011
The Sympoints Rewards Program is always working to help you earn more rewards and expand your awards selections. Don’t forget about the current Backup, Security and Recovery program running through July 1, 2011. Find out more about how this popular promotion can help send your Sympoints totals through the roof!


Randy Cochran | 28 Apr 2011 | 1 comment

Today is a big day. I’m personally very excited to let you know that the public beta programs for Symantec Endpoint Protection 12 and Symantec Endpoint Protection 12 Small Business Edition are now open. Our team has been working hard to make these solutions the best they can be, and we need YOUR help.

Select partners and customers have participated in pre-beta programs since January 2011 and they’ve given us valuable feedback on the implementation, performance and management of the product.  Now it’s your turn to give us your feedback.

We’re all really happy with the latest version of Symantec Endpoint Protection, and I think you’ll be impressed as well. But don’t take my word for it; take a look at some of the comments from a few of our early testers:

Darrel Bowman, CEO, said: ...

Randy Cochran | 17 Mar 2011 | 2 comments

According to the sixth annual Ponemon report, 2010 Annual Study: U.S. Cost of a Data Breach sponsored by Symantec, the need for complete protection has never been more urgent – 31 percent of all breach cases involved a malicious or criminal act, and averaged $318 per record, up 43 percent from 2009.  In addition, the number of breaches caused by negligence edged up one point to 41 percent and averaged $196 per record, up 27 percent from 2009.  This steady trend reflects the ongoing challenge of ensuring employee and partner compliance with security policies.

As partners, you have the opportunity to help your customers assess their risk and provide both services and products to help them prevent costly data breaches.  To get started, check out this great tool, the Data Breach Risk Calculator, to show your customers their level of risk and engage in...

Randy Cochran | 15 Feb 2011 | 2 comments

Today we unveiled new versions of Symantec Endpoint Protection and Symantec Endpoint Protection Small Business Edition.  Powered by Insight, Symantec Endpoint Protection is fast, powerful security for endpoints.  It offers advanced defenses against all types of attacks for both physical and virtual systems, seamlessly integrating the essential security tools your customers need into a single, high performance agent with a single management console.
Symantec Endpoint Protection 12 and Symantec Endpoint Protection Small Business Edition will detect sophisticated new threats earlier and more accurately than signature or behavioral based solutions alone.  We’ve done some early testing of the product with a small group of partners and we’ve gotten some great positive feedback.  They are loving the speed and ease-of-use that Insight, our award-winning...