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Randy Cochran | 07 Feb 2011 | 0 comments

Partners – our newest Specialization is now available!  The launch of the Encryption Solutions Specialization coincides with the integration of PGP and GuardianEdge channel partners into the Symantec Partner Program.  This means more opportunities for you to differentiate from your competition and maximize your sales opportunities with Symantec.

The merging of the two programs broadens the Symantec partner ecosystem and gives all of our partners an expanded product portfolio.  Combined with the new Encryption Solutions Specialization, our partners will have more opportunities to be ready to solve customers’ complex security challenges and maximize revenue at the same time. 

With all of the new and emerging threats companies of all sizes face, encryption technology is a must-have.  We are now in an age where workforces are mobile, so if a device is...

Randy Cochran | 15 Dec 2010 | 0 comments

As 2010 draws to a close, it is time for our partners to look forward into 2011 and make smart business decisions that will increase revenue and enhance customer relationships.  Symantec is here to help.  I have created the following business tips to help our partners implement best practices for their businesses that will enable them to thrive in the New Year.

Hone your expertise

The true value you bring to your customers is providing IT solutions that solve business problems, not just selling them point products.  In 2011, make yourself even more...

Tricia Atchison | 13 Dec 2010 | 0 comments

As 2010 draws to a close I wanted to update you on several topics in Channel Marketing. Please contact your marketing manager or channel account manager for more information about the Symantec Channel and follow us on Twitter for the latest updates.

There’s great news for partners who are participating the Sympoints Rewards Program. We’re now offering two major enhancements to increase your awards earning opportunity in the Backup Security & Recovery promotion:

1.     Lower thresholdson minimum licenses per claim – and -

2.     The addition of Symantec Endpoint Protection 11.0

Act now and get your claims in before the end of the year, then check back in...

Randy Cochran | 03 Nov 2010 | 0 comments

Today, Symantec has announced the evolution of our Symantec Partner Program.  As we shared with you in April, our Partner Program will now focus on a Specializations model that rewards partners for expertise in the solution areas and growth markets they serve.

We are really excited about the new model, and how it will help you, our partners, differentiate your business, maximize sales opportunities, and accelerate profitability.

The program is available to all partners immediately, and will include three new Storage Specializations (making the number of Specializations 10), as well as a Master Specialization category, and new enablement resources.

Symantec Specializations recognize partners with advanced knowledge and experience in a solution area or market, and rewards them with preferential...

Randy Cochran | 21 Sep 2010 | 0 comments

Customers need help to regain control of their information, and now is the perfect time for service providers to step in and help them do it. Service providers know that clients can’t afford to wait around for the perfect information retention plan to be put in place. Being proactive in their efforts will get customers on track to where they need to be and save the company valuable time and resources in the process. In fact, according to a recent Information Management Health Check Survey created by Symantec, 87 percent of enterprises believe a proper information retention strategy should allow them to delete unnecessary information. However, less than half (46 percent) actually have a formal information retention plan in place.

 The following are information management tips from Symantec that can help service providers show their customers the benefit of archiving, backup and e-discovery technologies.

1.     ...

sue_smith | 15 Sep 2010 | 3 comments

Owning a Symantec Specialization gives you the ability to set your business apart, drive new opportunities and showcase your expertise. Symantec Specializations are the foundation to the Enhanced Partner Program launching this fall, yet benefits to being Specialized today are available now! Symantec Specializations and associated expertise help partners:

• Tap into the market opportunity within the respective Specialization solution space

• Offer additional benefits that are not available to other Channel Partners

• Foster cross-selling and larger deal sales

• Increase the value they offer to their customers by augmenting skill sets and competency

• Differentiate themselves and be more competitive

• Get identified as specialists to their customers and to Symantec field sales teams

Become eligible for additional MSRP discounts or rebates on qualifying transactions when registered through the Opportunity...

sue_smith | 16 Aug 2010 | 2 comments

Hi Everyone -

Hope you all are having a great summer!  As summer is just starting to wind down, the Programs team at Symantec is winding up for our launch of the enhanced Partner Program.

The enhanced Symantec Partner Program  was announced in May and we're so pleased by the overwhelmingly positive feedback we've received on our plans from our partner community.   We're so excited that it's due to roll out next quarter! 

There will be lots of communications and webcast events scheduled in the weeks to come to make sure our entire community has all the details on the new program structure  as well as  transition timelines. Stay tuned to PartnerNews from Symantec and our Monthly Webcast training calendar for your invitation to register for upcoming events.  (Make sure you "opt-in" to communications from Symantec via...

Randy Cochran | 23 Jun 2010 | 0 comments

We’ve been hearing loud and clear that our partners want more opportunities when it comes to delivering services to their customers.  And over the past few months, we’ve made a significant investment in helping our partners increase the opportunities they have to combine their services with Symantec’s solutions.

Today we announced our ExSP licensing program, which offers Symantec partners the choice of buying Symantec software in a monthly subscription-based model, providing greater flexibility in how they deliver solutions to their customers.

The program has been around since 2006, but was previously aimed at our largest partners.  Now this proven model has been streamlined and simplified to enable traditional Symantec partners of all sizes to more easily develop their own managed services offerings.

We truly value all of our partners and are working to always provide them with ways to expand their growth and increase...

Randy Cochran | 16 Jun 2010 | 0 comments

Good news Partners – the Symantec Archiving and eDiscovery Specialization is now available! This Specialization will help you continue to differentiate your business and increase your competitive advantage.

It is estimated that the archiving market will reach $1.23 billion by 2013, and Symantec can help give you the unique advantage of assisting your customers with their archiving and eDiscovery needs.   With Symantec Enterprise Vault, you can help automate the migration, storage and retention of unstructured information in accordance with IT policies while improving performance, reducing costs and simplifying management. Enterprise Vault reduces storage, backup and help desk costs, while controlling data loss and ensuring all information remains protected and in compliance with corporate policies.


Randy Cochran | 27 Apr 2010 | 0 comments

Today, Symantec unveiled its 2010 partner vision and strategy, including upcoming enhancements to the Partner Program. The announcement, delivered worldwide to our partner community, reinforces Symantec’s deep commitment to our partners with renewed focus and energy, which means a fresh approach to collaborating with the partner community.
Essentially, Symantec’s partnering vision will:

  • Offer partners opportunities for predictable and profitable growth
  • Provide partners with relevant market leading solutions to secure and manage customers’ information
  • Enable partners to deliver superior customer value

As part of the overall strategy, Specializations will become the cornerstone of the enhanced Symantec Partner Program that will launch later this year. Specializations will be the primary means by which we enable partners to differentiate themselves to deliver even more value to customers, and strengthen their...