Channel Viewpoint

Service Providers: Differentiate Your Business with Specialization

Randy Cochran | 20 Sep 2010 | 1 comment

In competitive marketing, differentiation is critical to a company’s success. Have you asked yourself what makes you unique among your competitors? In my experience, the most successful solutions providers are those that have differentiated themselves in a particular focus area that sets them apart from the crowd.

By becoming an expert in a particular area of technology – whether it be information protection, IT compliance or data loss prevention—service providers who focus and go deep in a solution area will be able help their customers address even their most difficult technology pain points. When it comes to protecting their most critical information, customers want to deal with a solutions provider who can demonstrate that they are a true expert and a trusted advisor.

Maintaining expertise in a core focus area will ensure solutions providers are seen as trusted, strategic advisors who give their customers the confidence that...

Symantec Channel Update - April 2010

Tricia Atchison | 21 Sep 2010 | 0 comments

While we’re well into 2010, I wanted to review some of our recent announcements and bring you up-to-date on several other items of interest. I look forward to your feedback on the following information and will be back with another update soon!

Tricia Atchison
Senior Director, Channel Marketing
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Backup Exec 2010 and NetBackup 7 Launch- On January 27, 2010 over 400 channel partners attended the North America launch of Backup Exec 2010 and NetBackup 7. The event was delivered as a live simulcast from Pittsburgh, PA to 21 cities in the United States. Randy Cochran, Vice President Channel Sales - Americas hosted the event with Pat Hanavan, Vice President Product Management for the Backup Exec product family, and Brian Dye, Vice President Product Management for NetBackup explaining the significant updates to each product and how...

Symantec 2010 State of Enterprise Security Study

Randy Cochran | 20 Sep 2010 | 0 comments

There’s been a lot of recent discussion and news coverage focused on cyber attacks, system vulnerabilities and how companies can protect against malicious cyber threats. But here’s a staggering statistic for you – did you know that 75 percent of organizations have suffered a cyber attack in the past 12 months resulting in costs averaging $2 million annually? While 42% of organizations rate security as the top issue, they also report that enterprise security is becoming more difficult due to understaffing, new IT initiatives that intensify security issues and IT compliance issues.

Symantec’s new 2010 State of Enterprise Security Studyis based on surveys of 2,100 enterprise CIOs, CISOs and IT managers from 27 countries in January 2010. The study highlights data around the degree enterprises rank their level of concern about security, the number and level of cyber attacks during the past 12 months, how 100% of enterprises experienced cyber losses...

Foundational Enterprise Security Specialization

sue_smith | 20 Sep 2010 | 0 comments

The Foundational Enterprise Security Specialization is now available! The technology market is highly competitive and Symantec is focused on helping our partners solve their customers’ IT challenges, differentiate themselves and grow their businesses. Delivering on this commitment, today we’re introducing the Symantec Foundational Enterprise Security Specialization. This new Specialization rewards our partners’ investment in Symantec and recognizes their expertise in delivering enterprise security solutions to their customers

The Specialization was designed to help our partners maintain relevance with customers, increase their revenue and acquire a bigger share of the growing enterprise security market.

All North American partners who are enrolled in the Symantec Partner Program are eligible for the Specialization. Benefits include:

Additional discounts on qualifying Enterprise Security...

Symantec Channel Business Tips for 2010

Randy Cochran | 20 Sep 2010 | 0 comments

2010 will be all about a fresh start and a time for solutions providers to assess what is working for their business and what is not. This New Year is the perfect time to make the necessary changes to your business in order to grow and prosper. Partners are in a unique position right now to increase revenue and maintain relevance with their customers. Symantec has outlined the top five business tips for partners to consider throughout 2010 to stay ahead of the game.

Stay Relevant with Your Customers

Maintaining relevance with customers should be top of mind for partners in 2010. In today’s highly competitive technology market, customers are looking for partners who look beyond point products to solve current business challenges and also prepare them for what’s ahead. By combining products and services to build solutions that address both current and...

Question from the Symantec Program Director: Extended Terms Financing - what do you think?

sue_smith | 20 Sep 2010 | 1 comment

In order to help our partners access extra capital and improve cash flow, Symantec has been offering an Extended Terms Financing program, which provides free 60-day extended payment terms for selected products. The program is currently available to Symantec Registered and Silver North American Partner Program Members possessing an SMB Specialization.

I'd like to hear your feedback and find out if anyone in the Partner community on Connect is utilizing the program , if it is effective for you, and if you'd like Symantec to continue to offer this benefit for SMB Specialized partners.

Let me know what you think - I welcome your comments!

Regards,
Sue

We want to hear from you - Ideas on Connect

sue_smith | 20 Sep 2010 | 5 comments

Have an idea about a channel partner program, policy or promotional idea? Symantec really wants to get your feedback. Add an Idea or respond with your comments here.

Our channel partner program staff is ready to hear from you!

Partner Engage 2009 - Micro site is live

Kzentfl | 20 Sep 2010 | 0 comments

Randy Cochran, Enrique Salem, along with other Symantec executives welcomed over 350 executive level channel Partners and Sales Champs to Partner Engage 2009 in Orlando, Florida, November 4 - 6. This year's theme, “Symantec Is Unstoppable”, gave us the opportunity throughout the day to highlight a few success stories with resellers and customers about how Symantec’s solutions map to IT challenges and how partners can better leverage the Symantec solution portfolio to identify key opportunities for driving ROI.

Visit the micro site at http://www.performedia.com/symantec/spe09 to see videos of the keynotes and breakout sessions and let us know what you think.

Kathryn Zent
North America Channel Marketing
Partner Communications

Partner Engage 2009 - Let us know what you think

sue_smith | 20 Sep 2010 | 1 comment

As Symantec's Partner Engage 2009 kicks off this week in Orlando, FL we're anticipating an action packed agenda and an exciting line-up of speakers to share our direction and talk about the business opportunity for Partners who invest in Symantec. As always, we're also looking forward to creating excellent engagement opportunities between Symantec leadership and our Partner Community over the next few days.

If you are attending the conference this week, I hope to see you there. As always, feel free to post your thoughts and feedback on Connect as well. We'd love to hear from you!

Sue Smith
Director, Channel Programs Office

Welcome to the Partner Community

sue_smith | 20 Sep 2010 | 1 comment

We’re excited to announce the new Partner Community on Connect - your place to learn about and discuss Symantec channel programs, engage with other partners, ask questions and make suggestions to Symantec channel leadership. Symantec Partner Program staff members in North America will pop in from time to time to answer questions and share news about programs to accelerate your business.

We look forward to seeing you online!

Sue Smith, Director, Channel Programs Office

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