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Showing posts tagged with differentiation
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Randy Cochran | 22 Apr 2010 | 1 comment

In competitive marketing, differentiation is critical to a company’s success.  Have you asked yourself what makes you unique among your competitors?  In my experience, the most successful solutions providers are those that have differentiated themselves in a particular focus area that sets them apart from the crowd.

By becoming an expert in a particular area of technology – whether it be information protection, IT compliance or data loss prevention—service providers who focus and go deep in a solution area will be able help their customers address even their most difficult technology pain points.  When it comes to protecting their most critical information, customers want to deal with a solutions provider who can demonstrate that they are a true expert and a trusted advisor.

Maintaining expertise in a core focus area will ensure solutions providers are seen as trusted, strategic advisors who give their customers the confidence that...