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Reshma Kumar | 09 Jul 2010 | 0 comments

NetworkWith the expanding options online for top-level domains, we have added to and refreshed the gTLD services section of the site.

Using a tabset layout to showcase the various new gTLD options and provide information for applicants, all the content is aggregated into a singular view with tabbed panes making it easy to follow. And anchoring most panes, is a graphic to the top left to reinforce the tab content and draw the eye in the desired direction. We have been finding that splitting the content area into dual columns where appropriate, is beneficial from the standpoint that it not only decreases the length of the page but it also follows more of that magazine layout which has become a little more popular online. Additionally, through the use of boxes to break up the content, hierarchical text treatments, and the subtle use of color, the content is parsed out...

Reshma Kumar | 23 Jun 2010 | 1 comment

We are happy to announce the launch of the redesign of the RapidSSL.com Website today. This launch marks the culmination of overhauls to the branding, information architecture, content, and look and feel. Like its namesake, the goal of the redesign is to make the site rapid - simple, quick, and easy for users to get in and out. Users will be able to quickly determine what their options are and get what they need. The site itself is flat by design to facilitate this quick and easy access - with success measured by users spending the least amount of time on the site yet still achieving their goals.

colorShapePalette.gifThe new brand identity for RapidSSL is bold and distinct and includes, among other elements, a new color palette, logo, imagery, and typeface. In the case of RapidSSL, brown is the new black...

Reshma Kumar | 25 May 2010 | 2 comments

We recently completed the full site redesign of the Watch.TV website. In November, 2009, we launched Phase I which was essentially the homepage. It has since changed substantially as part of this redesign.

The goal of this round of the redesign was to reflect the visual spirit of .TV [Dot TV] by making it more engaging through the use of visual communication styles to provide visitors with multiple paths-to-product and minimal copy through which to traverse. With the use of video, imagery, and information design, the site is intended to tell the story of the value of a .TV domain name and help users easily navigate to actually get one.

The design is a little unique for us in that it is edgy with the use of black and vivid color-coded pages. There are a number of dynamic elements...

Reshma Kumar | 05 May 2010 | 1 comment

Here's a Web page we recently created for a cool campaign we have going. For every VeriSign Extended Validation (EV) Certificate purchased, American Forests will plant a tree.

go-green.jpg

Reshma Kumar | 31 Mar 2010 | 0 comments

We recently did a redesign of the Identity and Authentication Services section of the Website. Not only are the taxonomy and content revamped, but the design look and feel has been improved. The landing page layout is less boxy, the value prop and key content are more clearly defined through the use of more CSS-driven text formatting and more visual icons, and the free trial is scaled down but still prominent and pops.

The four product landing pages follow a similar format with the anchor image top left to draw the eye, compliment the content, and break up the text; a promotional banner or item, and the individual product listing with a scannable overview blurb and link to the product specific information page. Rounding out the page content is the option to contact us for more information if needed and flanking the right side of the page is that option as well clearly labeled as 'Contact Us'. The...

Reshma Kumar | 18 Mar 2010 | 8 comments

VeriSign CEO, Mark McLaughlin, recently did a blog post on Fortune where he refers to projections of 500 million more Internet users and 1.1 billion more Internet-enabled devices by 2013. Those are staggering numbers and could have far-reaching implications for - amongst other things - user experience across the World Wide Web and Website accessibility from varying user agents given that Websites have become such a critical part of our daily lives and the commercial world. From a competitive standpoint, design and usability of sites will probably become even more paramount in helping Websites to standout and gain a competitive edge. As his post points out, "84 million .com websites alone drive $400 billion in annual economic activity" and "one in five Americans report that losing Internet access for 24 hours would effectively shut...

Reshma Kumar | 15 Mar 2010 | 0 comments

Here is our cool new TV ad on Things We Check. The spot talks about the everyday things we all 'check' including the VeriSign check when we are online to stay safe. Check it out:

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Reshma Kumar | 08 Mar 2010 | 1 comment

jbidzos.jpgWe attended RSA 2010 this week where VeriSign was a Platinum Sponsor. Executive Chairman, Jim Bidzos, gave a Keynote Address on the 'Internet and Trust' explaining that without trust, people are less likely to freely share information or transact online.

This is very true in the creation of Websites. Good design is critical for good user experience which is essential to building trust. A Website is our face to the world and its design creates that first impression which people judge it by. Also, every interaction a user has on a site impacts the trustworthiness they associate with that site. So, poor design and rampant content errors, for instance, take away from the credibility and trustworthiness of sites. However, a well-designed site which is functionally sound with a clear navigation system...

Reshma Kumar | 01 Mar 2010 | 10 comments

With the launch of the VeriSign TrustTM Seal last week, we introduced a new section to the Website dedicated to the Trust Seal. The Seal enables Websites to communicate that they are a trusted site to do business with and that does not compromise consumer safety.

The site pages utilize a balanced combination of multimedia video and rich graphics to visually communicate the content.

The Product Details page provides a tabset overview of the key information relating to the seal.
product-overview.jpg

The...

Reshma Kumar | 09 Feb 2010 | 0 comments

Videos on www.verisign.com have a new look and feel. Users will experience an improved delivery of videos that are optimized for their available bandwidth.

During playback when hovering over the video, users now have the ability to quickly share (e-mail, Digg, tweet, post on Facebook, StumbleUpon, and FriendFeed) or embed the videos onto their blogs and social media sites.

Check out this implementation on our new corporate video:

Contributed by Rich Lam.