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Reshma Kumar | 07 Jul 2011 | 0 comments

To introduce the new Trust Seal monthly service, we simplified the pricing table. The monthly service is now prominently featured as the first option so users won't miss it.

We reduced the copy in the table to make it easier to follow and understand and thereby, allowing the pricing and savings information to come across more clearly.

Finally, the tabs were also re-ordered to move the 'Pricing' tab to the first position in the tabset.

trust-seal-pricing-table-2011.jpg

Reshma Kumar | 21 Jun 2011 | 1 comment

Firefox 5 web browser is now available. This latest version of the Mozilla browser offers some interesting features which are useful for designers and developers alike and ultimately beneficial to end-users.

Firefox 5 (FF5) provides support for new CSS3 styling features like CSS animations, allowing more capability for leveraging style sheet elements. FF5 also now has an upgraded graphics engine which renders text and graphics faster and sharper and automatically color-corrects images to display exactly as the image data intended. There is also support for open font formats like WOFF, TrueType, and OpenType which means that any font type - regardless of if it is installed on users' computers - will render true to type. This eliminates any limitations around using web-ready only fonts for Firefox users. Additionally, FF5 is providing HTML5 support for video which enables the use of the high-quality...

Rich Lam | 15 Jun 2011 | 1 comment

We just launched a redesign of the Code Signing Certificates landing page. Our key objectives were to bring the products above the fold, reduce page-to-page clicks where necessary, and surface the requirements for each signing product. We had heard from our customers that we needed to increase awareness of the purchasing requirements and process.

codesigning_redesign.jpg

We increased the width of the content area by virtue of eliminating the right channel. We added an interactive banner at the top of the page and integrated the code signing intro video which was previously relegated to the right rail. The banner communicates the value proposition of choosing Symantec over other Code Signing providers. Additionally, we implemented our custom corporate font using the...

Reshma Kumar | 10 Jun 2011 | 2 comments

Firesheep AttacksWe all know about using SSL for encrypting logins and ecommerce transactions. But that protection doesn't usually extend across other parts of the same websites.

With the release of the Firesheep extension for the Firefox web browser, its developer Eric Butler has raised awareness of the vulnerabilities of users' Wi-Fi sessions to hijacking, side-jacking, and MITM (man-in-the-middle) attacks.

To understand this issue and how to protect your websites and yourself, we have put together a page which addresses how to Protect Against Firesheep Attacks with Always-On SSL.

As you will see, there is nothing sheepish about our Firesheep page. What I like about this...

Reshma Kumar | 03 Jun 2011 | 0 comments

Overview:
The VeriSign Seal is an important offering for the company as well as a symbol of trust for many online. As we started to offer more ways customers could get the seal, it introduced some confusion. Customers can either buy the seal by itself or buy an SSL Certificate which includes the seal.

Problem:
The VeriSign Seal page has two main goals - one, to help customers understand the two options for getting the seal and what the differences are; and two, to help them install the seal. The modifications we made the the existing page did not seem to be addressing this clearly enough. The first call to action on the page was to install the seal which seemed to suggest you could simply install the seal without purchasing it. And, the second call to action was to buy SSL Certificates which seemed to be divergent from the subject of the page as it didn't provide enough context as to why it located there.

...

Reshma Kumar | 19 May 2011 | 0 comments

A/B Test Experiences

Balancing between providing too much and too little information upfront, can seem like a bit of a high-wire act at times. Do you link to another page for more information or provide it by default at the risk of overwhelming users?

To inform our decision-making process in an instance where we encountered this, we conducted an A/B test to assess users' behaviors real-time. We had heard from our users that they wanted system information but were unsure how best to provide it. So, we tested two versions of the same page - one page had the system requirements information appear by default on the page (Experience A) and the other page had a hyperlink to a page with the system requirements (Experience B). In both experiences, this information was positioned in the same spot where it was contextually relevant to the 'buy' call to action. The...

Izabella Csaszar | 09 May 2011 | 4 comments

In June of last year, the RapidSSL.com website got a new look and feel. What we did not change, however, was the RapidSSL Seal. Finally, the time has arrived and today, we have released a new, updated RapidSSL Seal.

RapidSSL_SEAL-DANI.gif

Old RapidSSL Seal Design:


rapidssl_ssl_certificate.gif

The new seal design follows the brand color scheme of the website - brown, orange, and yellow - in that order. Our goal was to create a fresh, sleek, modern, and easily recognizable seal that looks and feels like an...

Reshma Kumar | 04 May 2011 | 0 comments

Search Feature User Experience Improvements

More purposeful and meaningful searches!

We just launched a user experience enhancement on the search utility on the VeriSign website. While by default the search feature still looks the same, it now functions a little differently.

If you click the search icon without inputting a search term, it no longer takes you to the search results page with results for the default search field copy "Search". Instead when you click the search icon, the cursor on-focuses into the Search text field clearing the default instructional copy "Search" and displays the blinking insertion point prompting you to input a search query. The experience is slightly different on some browsers where when you click the search icon without inputting a keyword, the default copy "Search" is highlighted. The highlight achieves...

Rich Lam | 21 Apr 2011 | 3 comments

Serving up the @font-face property is still fairly rare on corporate sites, yet this treatment has been gaining popularity across the Web over the past year. Using @font-face replaces the need for creating graphics or flash to display a non-standard Web browser font.

Incorporating the custom font onto the VeriSign Authentication website is an opportunity to improve the user experience without taking away from the visual experience for users.

In this experiment, we converted the fonts into multiple web-friendly formats (e.g. WOFF, EOT, TTF, SVG) for cross-browser and mobile support. The next step was to apply our various font weights (regular, light, medium, and bold) to see them at different sizes. The result was that they looked great at larger font sizes but were not as sharp at smaller sizes. As in the screenshots below, the anti-aliasing of Web fonts will display differently for Windows and Mac users.

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Reshma Kumar | 07 Apr 2011 | 0 comments

We enjoy hearing from our users. We monitor user feedback daily which we receive via the handy "Feedback" link on our websites. We look forward to it and find it invaluable. Some of the feedback comes in foreign languages, some of it is spirited, and some indecipherable. But both the positive and negative feedback help us understand where we need to improve - which we take very seriously.

User feedback has helped us catch errors, understand how users use the sites and what they are looking for, improve user experiences, and address concerns. A good example of the latter is a comment we received just yesterday where a user's anti-virus software (and hopefully, it was Norton's) thought it had detected malware on a third-party widget on our sites. The comment was in German so after a quick Google Translate, it loosely translated to:

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