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Reshma Kumar | 05 Oct 2010 | 1 comment

New Symantec LogoLeveraging the well-recognized VeriSign check mark, Symantec has officially rolled out today a new company logo. The logo brings together the Symantec name with the check mark from the recent VeriSign acquisition. The encapsulating circle is branded the Symantec yellow making it fresh and striking.

The VeriSign check mark is the most recognized symbol of trust online with up to 250 million impressions every day on more than 100,000 unique websites in 160 countries. The check mark and circle will be the common symbol used across Symantec brands including the Norton consumer brand and the Symantec Hosted Services brand.

Reshma Kumar | 29 Sep 2010 | 0 comments

AccordionIn looking at the accordion on the right hand-side of our VeriSign homepage, we find that it performs relatively well. But we felt that "I need to" was more actionable than a more benign "Information for" label and perhaps we should switch the order of the two because the links which were displayed by default would get more clicks. So, we set out to test that theory.

We ran an A/B test and found that usefulness trumped accessibility. Despite the expectation that the panel of links which was exposed by default would get more clicks than links in collapsed panels, that was not the case. When the "Information for" panel was second and its links were therefore hidden by default, users still clicked on the links in that panel more than the exposed "I need to" links. So, despite the position of "Information for" - whether it was first or second - it was clear that users...

Reshma Kumar | 16 Sep 2010 | 1 comment

Here is a video which explains the basics of the VeriSign Trust Seal and how to manage your seal.

Reshma Kumar | 07 Sep 2010 | 0 comments

In an effort to optimize the effectiveness of the homepage banner, we recently did some testing to maximize response rates. The homepage banner is a multi-message banner with four 'buttons' each representing four individual messages.

The Goal
The goal was to test which sequence of buttons was the most compelling and therefore, garnered the most clicks. We were not testing the copy, layout, imagery, or color palette as part of this test; this was previously done in usability testing.

The Test
Along with the control, we deployed different versions of the banner with the order of the first button being displayed varying. What we found was that the button positioned first (from left to right) always got the most number of clicks - likely by virtue of being the first and easiest and quickest to access, and the other three buttons got varying numbers of clicks...

Reshma Kumar | 31 Aug 2010 | 0 comments

For ease of access, we have added a 'Buy' button to the very top of the Trust Seal landing page. This helps to ensure that it is easily visible and accessible to users and that it doesn't get missed further down the page where a user might be required to scroll to see it. This also serves to facilitate quick and easy access for the returning user who has already done their research and knows what they want. So, rather than force them to wade through the content again, the action button is at the top and forefront of the page.

The page subtitle has also been updated to reflect a more meaningful and relevant message for customers at a glance i.e. who the product is for and how much - "Perfect for Small Businesses at $299 a year".


Reshma Kumar | 18 Aug 2010 | 0 comments

If you haven't already heard, VeriSign has been acquired by Symantec. The deal was made official on August 9, 2010.

We are very excited about new opportunities for increasing and offering you more online value.

Here's a video from Symantec, CEO, Enrique Salem, outlining the strategy: