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Showing posts tagged with user experience
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Reshma Kumar | 17 Nov 2010 | 0 comments

New And Improved GeoTrust Website

We've made some changes to the GeoTrust Website!

Cooler imagery + Multimedia + New messaging = New brand personality!

GeoTrust has always been an inexpensive, convenient, and reputable brand. And to further reinforce this, we've updated the site.

You'll now enjoy new content, new imagery, new lower pricing $$$, and more educational information such as in the resources section.

The imagery now reflects new photography integrated with hand-drawn elements. This new imagery strategy supports the content tone and personality. As well, the style is more real and puts a human face to the brand making it more personal and informal in nature.

The...

Reshma Kumar | 22 Oct 2010 | 0 comments

In an effort to enhance your video viewing experience on our websites, we recently deployed a content delivery network (CDN) technology. The CDN is live on several sites including VeriSign.com and we are aiming to roll it out to the remaining sites. The results, thus far, have indicated a significant drop in video download time by half on average. This is a great benefit to the customer experience on our websites. Happy viewing!

Reshma Kumar | 29 Sep 2010 | 0 comments

AccordionIn looking at the accordion on the right hand-side of our VeriSign homepage, we find that it performs relatively well. But we felt that "I need to" was more actionable than a more benign "Information for" label and perhaps we should switch the order of the two because the links which were displayed by default would get more clicks. So, we set out to test that theory.

We ran an A/B test and found that usefulness trumped accessibility. Despite the expectation that the panel of links which was exposed by default would get more clicks than links in collapsed panels, that was not the case. When the "Information for" panel was second and its links were therefore hidden by default, users still clicked on the links in that panel more than the exposed "I need to" links. So, despite the position of "Information for" - whether it was first or second - it was clear that users...

Reshma Kumar | 16 Sep 2010 | 1 comment

Here is a video which explains the basics of the VeriSign Trust Seal and how to manage your seal.

Reshma Kumar | 07 Sep 2010 | 0 comments

In an effort to optimize the effectiveness of the VeriSign.com homepage banner, we recently did some testing to maximize response rates. The homepage banner is a multi-message banner with four 'buttons' each representing four individual messages.

The Goal
The goal was to test which sequence of buttons was the most compelling and therefore, garnered the most clicks. We were not testing the copy, layout, imagery, or color palette as part of this test; this was previously done in usability testing.

The Test
Along with the control, we deployed different versions of the banner with the order of the first button being displayed varying. What we found was that the button positioned first (from left to right) always got the most number of clicks - likely by virtue of being the first and easiest and quickest to access, and the other three buttons got varying numbers of clicks...

Reshma Kumar | 31 Aug 2010 | 0 comments

For ease of access, we have added a 'Buy' button to the very top of the Trust Seal landing page. This helps to ensure that it is easily visible and accessible to users and that it doesn't get missed further down the page where a user might be required to scroll to see it. This also serves to facilitate quick and easy access for the returning user who has already done their research and knows what they want. So, rather than force them to wade through the content again, the action button is at the top and forefront of the page.

The page subtitle has also been updated to reflect a more meaningful and relevant message for customers at a glance i.e. who the product is for and how much - "Perfect for Small Businesses at $299 a year".

...

Reshma Kumar | 15 Jul 2010 | 3 comments

We've been working on better differentiating on our site standard hyperlinks from link tips which render a popup callout bubble. What's your vote?

QUESTION 1:

Option 1: Do you prefer the 'help' cursor onmouseover for link tips?
Help cursor

Option 2: Or the 'text' cursor onmouseover for link tips?
Text cursor

QUESTION 2:

Option 1: Do you prefer the solid underlining for link tips as well as standard links?

Solid underlining for links and link tips

...
Reshma Kumar | 09 Jul 2010 | 0 comments

NetworkWith the expanding options online for top-level domains, we have added to and refreshed the gTLD services section of the site.

Using a tabset layout to showcase the various new gTLD options and provide information for applicants, all the content is aggregated into a singular view with tabbed panes making it easy to follow. And anchoring most panes, is a graphic to the top left to reinforce the tab content and draw the eye in the desired direction. We have been finding that splitting the content area into dual columns where appropriate, is beneficial from the standpoint that it not only decreases the length of the page but it also follows more of that magazine layout which has become a little more popular online. Additionally, through the use of boxes to break up the content, hierarchical text treatments, and the subtle use of color, the content is parsed out...

Reshma Kumar | 23 Jun 2010 | 1 comment

We are happy to announce the launch of the redesign of the RapidSSL.com Website today. This launch marks the culmination of overhauls to the branding, information architecture, content, and look and feel. Like its namesake, the goal of the redesign is to make the site rapid - simple, quick, and easy for users to get in and out. Users will be able to quickly determine what their options are and get what they need. The site itself is flat by design to facilitate this quick and easy access - with success measured by users spending the least amount of time on the site yet still achieving their goals.

colorShapePalette.gifThe new brand identity for RapidSSL is bold and distinct and includes, among other elements, a new color palette, logo, imagery, and typeface. In the case of RapidSSL, brown is the new black...

Reshma Kumar | 10 Jun 2010 | 0 comments

We recently rolled out the redesign of the VeriSign Internet Defense Network section of the site.

vidn-landing-page.jpg

A key goal of the redesign was to enable users to learn about the service and ultimately, sign up for it. In terms of the look and feel, we wanted to make the pages visually rich and engaging. As a result, you will see the use of large graphics, some injection of color, over-sized text, and multiple videos. This is a good mix to play up or down certain elements, make the content more interesting, and allow users to consume the content in multiple formats - i.e. reading and/or referencing the graphics, and watching the videos.

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