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Showing posts tagged with user experience
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Reshma Kumar | 02 Jun 2010 | 5 comments

We've been incorporating increasingly more interactive media onto our site for your viewing pleasure. It is not only more engaging and interesting, but it can also be more personable and provides another means for consuming content versus relying solely on textual content.

Here is an example of a recent video we added to help users understand 'SSL in Plain English':

Reshma Kumar | 25 May 2010 | 2 comments

We recently completed the full site redesign of the Watch.TV website. In November, 2009, we launched Phase I which was essentially the homepage. It has since changed substantially as part of this redesign.

The goal of this round of the redesign was to reflect the visual spirit of .TV [Dot TV] by making it more engaging through the use of visual communication styles to provide visitors with multiple paths-to-product and minimal copy through which to traverse. With the use of video, imagery, and information design, the site is intended to tell the story of the value of a .TV domain name and help users easily navigate to actually get one.

The design is a little unique for us in that it is edgy with the use of black and vivid color-coded pages. There are a number of dynamic elements...

Reshma Kumar | 07 Apr 2010 | 1 comment


We launched our brand new VeriSign Labs Website a week ago. The site provides a view into VeriSign's innovation and technology research and the researchers behind it.

One of the design goals of this site redesign was to make it clean, clear, and professional without being overly intimidating or buttoned-down given the target audience which is comprised of mostly the tech community. It needed to be easily accessible and information-driven and without too many bells and whistles.

You'll notice the site utilizes a great deal of white space and rich graphical and photographic imagery such as on the Projects and...

Reshma Kumar | 31 Mar 2010 | 0 comments

We recently did a redesign of the Identity and Authentication Services section of the Website. Not only are the taxonomy and content revamped, but the design look and feel has been improved. The landing page layout is less boxy, the value prop and key content are more clearly defined through the use of more CSS-driven text formatting and more visual icons, and the free trial is scaled down but still prominent and pops.

The four product landing pages follow a similar format with the anchor image top left to draw the eye, compliment the content, and break up the text; a promotional banner or item, and the individual product listing with a scannable overview blurb and link to the product specific information page. Rounding out the page content is the option to contact us for more information if needed and flanking the right side of the page is that option as well clearly labeled as 'Contact Us'. The...

Reshma Kumar | 18 Mar 2010 | 8 comments

VeriSign CEO, Mark McLaughlin, recently did a blog post on Fortune where he refers to projections of 500 million more Internet users and 1.1 billion more Internet-enabled devices by 2013. Those are staggering numbers and could have far-reaching implications for - amongst other things - user experience across the World Wide Web and Website accessibility from varying user agents given that Websites have become such a critical part of our daily lives and the commercial world. From a competitive standpoint, design and usability of sites will probably become even more paramount in helping Websites to standout and gain a competitive edge. As his post points out, "84 million .com websites alone drive $400 billion in annual economic activity" and "one in five Americans report that losing Internet access for 24 hours would effectively shut...

Reshma Kumar | 08 Mar 2010 | 1 comment

jbidzos.jpgWe attended RSA 2010 this week where VeriSign was a Platinum Sponsor. Executive Chairman, Jim Bidzos, gave a Keynote Address on the 'Internet and Trust' explaining that without trust, people are less likely to freely share information or transact online.

This is very true in the creation of Websites. Good design is critical for good user experience which is essential to building trust. A Website is our face to the world and its design creates that first impression which people judge it by. Also, every interaction a user has on a site impacts the trustworthiness they associate with that site. So, poor design and rampant content errors, for instance, take away from the credibility and trustworthiness of sites. However, a well-designed site which is functionally sound with a clear navigation system...

Reshma Kumar | 01 Mar 2010 | 10 comments

With the launch of the VeriSign TrustTM Seal last week, we introduced a new section to the Website dedicated to the Trust Seal. The Seal enables Websites to communicate that they are a trusted site to do business with and that does not compromise consumer safety.

The site pages utilize a balanced combination of multimedia video and rich graphics to visually communicate the content.

The Product Details page provides a tabset overview of the key information relating to the seal.


Reshma Kumar | 09 Feb 2010 | 0 comments

Videos on have a new look and feel. Users will experience an improved delivery of videos that are optimized for their available bandwidth.

During playback when hovering over the video, users now have the ability to quickly share (e-mail, Digg, tweet, post on Facebook, StumbleUpon, and FriendFeed) or embed the videos onto their blogs and social media sites.

Check out this implementation on our new corporate video:

Contributed by Rich Lam.

Reshma Kumar | 15 Dec 2009 | 0 comments

We recently added some visual uplift to a few of our SSL pages to augment the textual copy. Given that different users consume content differently through a combination of text and/or graphics, we wanted to ensure we were designing for this. For instance, for those of you wondering How Secure Sockets Layer (SSL) Works, we have put together a visual of the three ways SSL protects your Website and customers, along with diagrams of how encryption and authentication works.


The information page on E-Commerce, Trust, and SSL now has some additional graphics and a bold, can't-miss graphic of key stats.


Reshma Kumar | 03 Nov 2009 | 0 comments

We have rolled out a new header and footer on the site.


country-site-selector.jpgWe simplified and streamlined the options. For example, we combined the country site identifier and the worldwide site selector into one utility. Using an in-page popup, users can now navigate to another country site from the page they are on without going to a new page to select the country site they wish to visit.

search.jpgThe search utility has been...