Design@Symantec

Reshma Kumar | 02 May 2013 | 1 comment

Same Check. New Name. No Hassle.

VeriSign Trust Seals to Norton Secured Seal The VeriSign Trust Seal which you have come to recognize as a symbol of trust on websites, is undergoing a rebranding and redesign.

The VeriSign Trust Seal will be renamed the Norton Secured Seal. This is expected to happen in April 2012. All VeriSign seals will automatically update to the Nortonâ„¢ Secured Seal at that time.

The design of the new seal follows the same form factor as the current seal with the circle and pill-shape, as well as the inclusion of the familiar checkmark. The main differences are in the color scheme and copy. The seal goes from the VeriSign cranberry to a golden yellow and gray.

Look for the new seal to morph its way onto a screen near you in April...

Introducing Trust Seal Monthly Service

Reshma Kumar | 02 May 2013 | 0 comments

To introduce the new Trust Seal monthly service, we simplified the pricing table. The monthly service is now prominently featured as the first option so users won't miss it.

We reduced the copy in the table to make it easier to follow and understand and thereby, allowing the pricing and savings information to come across more clearly.

Finally, the tabs were also re-ordered to move the 'Pricing' tab to the first position in the tabset.

Launch of Code Signing Redesign

Rich Lam | 02 May 2013 | 1 comment

We just launched a redesign of the Code Signing Certificates landing page. Our key objectives were to bring the products above the fold, reduce page-to-page clicks where necessary, and surface the requirements for each signing product. We had heard from our customers that we needed to increase awareness of the purchasing requirements and process.

We increased the width of the content area by virtue of eliminating the right channel. We added an interactive banner at the top of the page and integrated the code signing intro video which was previously relegated to the right rail. The banner communicates the value proposition of choosing Symantec over other Code Signing providers. Additionally, we...

New Video Banner Interactivity Debuts On GeoTrust Website

Rich Lam | 02 May 2013 | 3 comments

About a week ago, we added new interactivity to the third banner on the GeoTrust homepage. Upon clicking on the projector graphic, visitors are presented with a modal overlay featuring an embedded video on how more Alexa top 1 million domains are using GeoTrust. It's an infotaining and engaging video. Enjoy!

Experiments With Rendering Custom Fonts As Web Fonts

Rich Lam | 02 May 2013 | 3 comments

Serving up the @font-face property is still fairly rare on corporate sites, yet this treatment has been gaining popularity across the Web over the past year. Using @font-face replaces the need for creating graphics or flash to display a non-standard Web browser font.

Incorporating the custom font onto the VeriSign Authentication website is an opportunity to improve the user experience without taking away from the visual experience for users.

In this experiment, we converted the fonts into multiple web-friendly formats (e.g. WOFF, EOT, TTF, SVG) for cross-browser and mobile support. The next step was to apply our various font weights (regular, light, medium, and bold) to see them at different sizes. The result was that they looked great at larger font sizes but were not as sharp at smaller sizes. As in the screenshots below, the anti-aliasing of Web fonts will display differently for Windows and Mac users.

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Listening To User Feedback Key To User Experience on VeriSign Websites

Reshma Kumar | 02 May 2013 | 0 comments

We enjoy hearing from our users. We monitor user feedback daily which we receive via the handy "Feedback" link on our websites. We look forward to it and find it invaluable. Some of the feedback comes in foreign languages, some of it is spirited, and some indecipherable. But both the positive and negative feedback help us understand where we need to improve - which we take very seriously.

User feedback has helped us catch errors, understand how users use the sites and what they are looking for, improve user experiences, and address concerns. A good example of the latter is a comment we received just yesterday where a user's anti-virus software (and hopefully, it was Norton's) thought it had detected malware on a third-party widget on our sites. The comment was in German so after a quick Google Translate, it loosely translated to:

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Search Results Page Simplified

Rich Lam | 02 May 2013 | 0 comments

We recently simplified the search results page on VeriSign.com and some EMEA sites (Spain, Germany, Switzerland, U.K., and France). Now, results display without the "cached" link and page size. On further examination of these elements, they were not offering much value-add information to users when viewing the search results.

Future improvements are underway which will add more usefulness to the search results page and enhanced usability.

Search Results Page

Mobile Access To VeriSign.com On Rise

Reshma Kumar | 02 May 2013 | 0 comments

VeriSign.com on mobile device

We've been seeing some interesting trends in the mobile access to our VeriSign.com website. The number of people visiting the site from a mobile device has been steadily increasing in an upward trajectory. This is probably not surprising given the onslaught of mobile phones and tablets with superior web browsers which render sites as well as on a desktop computer.

The devices most users are accessing the site from are the iPhone, Android, and iPad. The majority are new visits, and the average time on the site and pages per visit are comparable to visitors from a desktop computer. While the percentage of mobile visitors compared to total visits to the site per day is still relatively small, it is nonetheless indicative of a growing trend which is likely to keep growing.

Here...

Symantec Rolls Out New Company Logo

Reshma Kumar | 02 May 2013 | 1 comment

Leveraging the well-recognized VeriSign check mark, Symantec has officially rolled out today a new company logo. The logo brings together the Symantec name with the check mark from the recent VeriSign acquisition. The encapsulating circle is branded the Symantec yellow making it fresh and striking.

The VeriSign check mark is the most recognized symbol of trust online with up to 250 million impressions every day on more than 100,000 unique websites in 160 countries. The check mark and circle will be the common symbol used across Symantec brands including the Norton consumer brand and the Symantec Hosted Services brand....