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Showing posts tagged with trust seal
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Reshma Kumar | 05 Oct 2011 | 1 comment

Same Check. New Name. No Hassle.

VeriSign Trust Seals to Norton Secured SealThe VeriSign Trust Seal which you have come to recognize as a symbol of trust on websites, is undergoing a rebranding and redesign.

The VeriSign Trust Seal will be renamed the Norton Secured Seal. This is expected to happen in April 2012. All VeriSign seals will automatically update to the Nortonâ„¢ Secured Seal at that time.

The design of the new seal follows the same form factor as the current seal with the circle and pill-shape, as well as the inclusion of the familiar checkmark. The main differences are in the color scheme and copy. The seal goes from the VeriSign cranberry to a golden yellow and gray.

Look for the new seal to morph its way onto a screen near you in April 2012.

To learn what it all means to you, visit...

Reshma Kumar | 07 Jul 2011 | 0 comments

To introduce the new Trust Seal monthly service, we simplified the pricing table. The monthly service is now prominently featured as the first option so users won't miss it.

We reduced the copy in the table to make it easier to follow and understand and thereby, allowing the pricing and savings information to come across more clearly.

Finally, the tabs were also re-ordered to move the 'Pricing' tab to the first position in the tabset.

trust-seal-pricing-table-2011.jpg

Reshma Kumar | 10 Dec 2010 | 1 comment

A brand new design of the Trust Seal landing page was launched yesterday! The new page is designed to be more inviting, informative, and actionable and ultimately improve the user experience. While the previous version of the page was clean and clear as part of the initial launch of the product, the next generation page is markedly evolved. The new layout is more dynamic, the color palette more vibrant, and the content more engaging!

More dynamic and engaging page! The main feature of the page is a social selling banner. This rotating banner at the top of the page features testimonials from actual customers explaining how the Trust Seal has helped their businesses. It provides instant proof points to visitors from their peers as to the value proposition...

Reshma Kumar | 31 Aug 2010 | 0 comments

For ease of access, we have added a 'Buy' button to the very top of the Trust Seal landing page. This helps to ensure that it is easily visible and accessible to users and that it doesn't get missed further down the page where a user might be required to scroll to see it. This also serves to facilitate quick and easy access for the returning user who has already done their research and knows what they want. So, rather than force them to wade through the content again, the action button is at the top and forefront of the page.

The page subtitle has also been updated to reflect a more meaningful and relevant message for customers at a glance i.e. who the product is for and how much - "Perfect for Small Businesses at $299 a year".

...

Reshma Kumar | 23 Aug 2010 | 0 comments

The VeriSign Authentication team was at SES last week talking up the VeriSign Trust Seal which was recently launched in February, and Seal-in-Search - a service where search engine users can see the VeriSign Trust Seal next to sites protected by VeriSign in their search results. This allows your company's search engine result to stand out from the competition and provides value-add information to customers which lends to their user experience.

PICS: Some of the floor action.

...

Reshma Kumar | 15 Mar 2010 | 0 comments

Here is our cool new TV ad on Things We Check. The spot talks about the everyday things we all 'check' including the VeriSign check when we are online to stay safe. Check it out:

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Reshma Kumar | 08 Mar 2010 | 1 comment

jbidzos.jpgWe attended RSA 2010 this week where VeriSign was a Platinum Sponsor. Executive Chairman, Jim Bidzos, gave a Keynote Address on the 'Internet and Trust' explaining that without trust, people are less likely to freely share information or transact online.

This is very true in the creation of Websites. Good design is critical for good user experience which is essential to building trust. A Website is our face to the world and its design creates that first impression which people judge it by. Also, every interaction a user has on a site impacts the trustworthiness they associate with that site. So, poor design and rampant content errors, for instance, take away from the credibility and trustworthiness of sites. However, a well-designed site which is functionally sound with a clear navigation system...

Reshma Kumar | 01 Mar 2010 | 10 comments

With the launch of the VeriSign TrustTM Seal last week, we introduced a new section to the Website dedicated to the Trust Seal. The Seal enables Websites to communicate that they are a trusted site to do business with and that does not compromise consumer safety.

The site pages utilize a balanced combination of multimedia video and rich graphics to visually communicate the content.

The Product Details page provides a tabset overview of the key information relating to the seal.
product-overview.jpg

The...