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Design@Symantec

Showing posts tagged with General Symantec
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Gary_Davis | 26 Apr 2013 | 1 comment

Small and Medium Businesses (SMBs) are rapidly and dynamically evolving into technological and informational savvy businesses. The technology and free flow of information creates tremendous opportunities for these businesses, but also creates great risk.

At risk, is their data.  If it is lost, it can be disastrous for a small business owner and all the people they employ.

Symantec’s new SMB site is designed to help SMBs navigate through solutions to protect their critical information. From studies, we’ve found that there is a process by which SMBs evaluate new products. They first strive to understand, then once they’re comfortable with it, they like to try, and then buy.

The new SMB site was designed with this in mind. We’ve designed the site to focus on understanding right up-front. This greatly differs from the previous site where the user was dropped...

Reshma Kumar | 26 Nov 2012 | 0 comments

Strategically placed seals indicating that a site is secure increase the perceived level of security on a site.

In a study on checkout usability, it was found that visual cues of security like the Norton Secured Seal help customers feel more confident in providing their credit card information online. The study found that positioning also mattered where seals placed next to credit card form fields on a payment page provided an uplift in the perceived level of security by customers.

The study concluded that while customers might not understand technical jargon such as SSL or encryption, they got a quick and easy visual indicator like a security seal and were reassured in proceeding with their...

Rich Lam | 29 Oct 2012 | 0 comments

When we initially launched the redesigned homepage, the hero banner area at the top of the page displayed only the first hero message by default. The banners didn’t rotate to the other messages and required users to manually mouseover the banner thumbnails to view the other three heros. As a result, we found that there was a missed opportunity to maximize the visibility of the other hero messages for users.
 
To address this issue, what we’ve done is transform the hero banners into an auto-rotating carousel which cycles through each of the four hero messages. With a subtle fade transition from one message to another, the hero now has the right amount of animation to draw users’ attention to these key messages without introducing visual noise. And, visitors now have a greater probability of viewing a banner message which was previously buried and likely increase the rate of user interaction.

...

Reshma Kumar | 25 Oct 2012 | 0 comments

DAM LA ConferenceI will be speaking at the upcoming DAM LA Conference on digital asset management systems and the value of such a system.

One of the things my team does is create graphics, purchase stock imagery, and commission custom photography. We do this for many sites, domestically and globally, and for desktop and mobile. As a result, we amass vast amounts of graphical assets. The question then becomes how do you manage it? Do we have these assets sit disparately on designers' local harddrives or on a share drive?

What we have found to be valuable is to have a library or central repository to house, manage, and retrieve those assets. Several years ago, I brought onboard a...

Rich Lam | 24 Sep 2012 | 0 comments

Jeffrey Zeldman, Jason Santa Maria, and Whitney Hess discuss the impact of design on the Web, and the transition from a desktop based medium to a mobile medium in recent years.

julie_zagorniak | 23 Jul 2012 | 3 comments

As we continue to strive for a better customer experience on Symantec.com, we are pleased to announce the new Product pages are coming soon for all products, in all languages, across all regional sites.

 

CURRENT VERSION:

 

NEW VERSION:
 

 

The new Product pages provide a more streamlined user experience by consolidating content, highlighting dynamic content (video, product tours, podcasts, etc) and making it easier to navigate. Because we believe in putting our customers first, we completed several rounds of user testing, as well analyzing web metrics, we fine-tuned the design to ensure more focus was placed on getting our customers the information that they need. Here are just a few of the new features we are...

Erling Amundson | 05 Jul 2012 | 0 comments

The way we communicate with each other is changing. I use social media like forums and Twitter to connect and learn from others. It seems that I am not alone. Over one billion people, that’s one out of every seven people in the world, are connecting via some form of social media.

As designers, we try to learn about people and their needs, design for them, and then refine the design. Along the way, we connect and engage with people through things like usability tests and focus groups. But people are describing their experiences in a much broader way including things like how they became aware of a product, purchased it, how they are configuring it and what they do when something goes wrong. We have the opportunity to engage people about every part of their experience.

One way we can engage is through social media. By listening and offering help, we can begin to build a relationship with the people who use our products. It helps to reach out to people where they...

Reshma Kumar | 05 Apr 2012 | 1 comment

Phase one of our brand new website which we recently told you about has been launched, providing a new and improved Corporate and Enterprise user experience on Symantec.com worldwide.

The first phase of the rollout includes the new home page, products and solutions landing page, security response landing page, and global navigation.

The new Enterprise site provides a more engaging experience, more dynamic content (integrated social media, video, podcasts, etc), and a simplified display of information. There is a more prioritized global navigation, a better browsing experience with fewer clicks to key pages, and a more seamless user experience.

Using the interstitial overlay from the home page, visitors can easily gain access...