The way we communicate with each other is changing. I use social media like forums and Twitter to connect and learn from others. It seems that I am not alone. Over one billion people, that’s one out of every seven people in the world, are connecting via some form of social media.
As designers, we try to learn about people and their needs, design for them, and then refine the design. Along the way, we connect and engage with people through things like usability tests and focus groups. But people are describing their experiences in a much broader way including things like how they became aware of a product, purchased it, how they are configuring it and what they do when something goes wrong. We have the opportunity to engage people about every part of their experience.
One way we can engage is through social media. By listening and offering help, we can begin to build a relationship with the people who use our products. It helps to reach out to people where they...