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Showing posts tagged with Authentication
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Reshma Kumar | 30 Apr 2012 | 0 comments

The seal of trust and security we're all familiar with which appears on websites across the internet has a new identity.

Now known as the Norton Secured Seal - previously, the VeriSign Trust Seal - the new seal has also undergone a visual rebranding.

Post acquisition of VeriSign Authentication by Symantec, the seal has officially shed its VeriSign cranberry and now shines in Symantec gold. The form factor of the new seal is still about the same, the design is essentially the same with the fused circle check and pill shape, but the color palette is distinctly new. The circle has morphed from cranberry to gold, the check has maintained the same anchoring black, the supporting pill is outlined in a softer gray versus cranberry, and the text which was predominantly...

Reshma Kumar | 10 Jun 2011 | 2 comments

Firesheep AttacksWe all know about using SSL for encrypting logins and ecommerce transactions. But that protection doesn't usually extend across other parts of the same websites.

With the release of the Firesheep extension for the Firefox web browser, its developer Eric Butler has raised awareness of the vulnerabilities of users' Wi-Fi sessions to hijacking, side-jacking, and MITM (man-in-the-middle) attacks.

To understand this issue and how to protect your websites and yourself, we have put together a page which addresses how to Protect Against Firesheep Attacks with Always-On SSL.

As you will see, there is nothing sheepish about our Firesheep page. What I like about this...

Reshma Kumar | 19 May 2011 | 0 comments

A/B Test Experiences

Balancing between providing too much and too little information upfront, can seem like a bit of a high-wire act at times. Do you link to another page for more information or provide it by default at the risk of overwhelming users?

To inform our decision-making process in an instance where we encountered this, we conducted an A/B test to assess users' behaviors real-time. We had heard from our users that they wanted system information but were unsure how best to provide it. So, we tested two versions of the same page - one page had the system requirements information appear by default on the page (Experience A) and the other page had a hyperlink to a page with the system requirements (Experience B). In both experiences, this information was positioned in the same spot where it was contextually relevant to the 'buy' call to action. The...

Reshma Kumar | 04 May 2011 | 0 comments

Search Feature User Experience Improvements

More purposeful and meaningful searches!

We just launched a user experience enhancement on the search utility on the VeriSign website. While by default the search feature still looks the same, it now functions a little differently.

If you click the search icon without inputting a search term, it no longer takes you to the search results page with results for the default search field copy "Search". Instead when you click the search icon, the cursor on-focuses into the Search text field clearing the default instructional copy "Search" and displays the blinking insertion point prompting you to input a search query. The experience is slightly different on some browsers where when you click the search icon without inputting a keyword, the default copy "Search" is highlighted. The highlight achieves...

Reshma Kumar | 28 Jan 2011 | 1 comment

There's a new "About Us" page on the site. This landing page was redesigned to reflect the changes we've recently undergone.

This section is very standard in that it provides information on who we are and what we do, provides in-links into the latest and greatest news about the company, awards we've received, our social media spaces to stay connected, and our global websites to serve you locally.

The page is designed to be clean, clear, and scannable. There are a few key messages which needed to be effectively communicated - about VeriSign Authentication, the acquisition, and the...

Reshma Kumar | 10 Dec 2010 | 1 comment

A brand new design of the Trust Seal landing page was launched yesterday! The new page is designed to be more inviting, informative, and actionable and ultimately improve the user experience. While the previous version of the page was clean and clear as part of the initial launch of the product, the next generation page is markedly evolved. The new layout is more dynamic, the color palette more vibrant, and the content more engaging!

More dynamic and engaging page! The main feature of the page is a social selling banner. This rotating banner at the top of the page features testimonials from actual customers explaining how the Trust Seal has helped their businesses. It provides instant proof points to visitors from their peers as to the value proposition...

Reshma Kumar | 17 Nov 2010 | 0 comments

New And Improved GeoTrust Website

We've made some changes to the GeoTrust Website!

Cooler imagery + Multimedia + New messaging = New brand personality!

GeoTrust has always been an inexpensive, convenient, and reputable brand. And to further reinforce this, we've updated the site.

You'll now enjoy new content, new imagery, new lower pricing $$$, and more educational information such as in the resources section.

The imagery now reflects new photography integrated with hand-drawn elements. This new imagery strategy supports the content tone and personality. As well, the style is more real and puts a human face to the brand making it more personal and informal in nature.

The...

Reshma Kumar | 29 Sep 2010 | 0 comments

AccordionIn looking at the accordion on the right hand-side of our VeriSign homepage, we find that it performs relatively well. But we felt that "I need to" was more actionable than a more benign "Information for" label and perhaps we should switch the order of the two because the links which were displayed by default would get more clicks. So, we set out to test that theory.

We ran an A/B test and found that usefulness trumped accessibility. Despite the expectation that the panel of links which was exposed by default would get more clicks than links in collapsed panels, that was not the case. When the "Information for" panel was second and its links were therefore hidden by default, users still clicked on the links in that panel more than the exposed "I need to" links. So, despite the position of "Information for" - whether it was first or second - it was clear that users...

Reshma Kumar | 31 Aug 2010 | 0 comments

For ease of access, we have added a 'Buy' button to the very top of the Trust Seal landing page. This helps to ensure that it is easily visible and accessible to users and that it doesn't get missed further down the page where a user might be required to scroll to see it. This also serves to facilitate quick and easy access for the returning user who has already done their research and knows what they want. So, rather than force them to wade through the content again, the action button is at the top and forefront of the page.

The page subtitle has also been updated to reflect a more meaningful and relevant message for customers at a glance i.e. who the product is for and how much - "Perfect for Small Businesses at $299 a year".

...

Reshma Kumar | 23 Aug 2010 | 0 comments

The VeriSign Authentication team was at SES last week talking up the VeriSign Trust Seal which was recently launched in February, and Seal-in-Search - a service where search engine users can see the VeriSign Trust Seal next to sites protected by VeriSign in their search results. This allows your company's search engine result to stand out from the competition and provides value-add information to customers which lends to their user experience.

PICS: Some of the floor action.

...