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Design@Symantec

Showing posts tagged with DESIGN
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Vicky Peterson | 28 May 2013 | 6 comments

color theory image

...a design that can adapt to the constraints of the browser window or device that renders it…
Ethan Marcotte

 

In the beginning, web design just followed traditional print design formatting, where the viewer’s eye was drawn into a page, through vital information and lead to the Call-to-Action, usually contact info of some sort. But as we’ve discovered through the years, the web can do so much more to stimulate the audience’s need for visually rich, interactive and kinetic experiences.
 
With the advent of usability testing, mobile devices and innovative ideas, Responsive Web design has emerged. It is the approach that suggests that design and development should respond to the user’s behavior and environment based on screen...

Reshma Kumar | 30 Apr 2013 | 2 comments

There has been a lot of discussion recently around Apple's reported push towards flatter designs. Others, such as Microsoft are already said to be bucking this trend with it's Window's Phone metro design, along with Facebook and it's new 'f' icon design.

Designs with more 3-D and life-like appeal have been popular for some time. Such designs were highly popularized by Apple for their skeuomorphic qualities. This approach added more realism, richness, and familiarity to design elements and helped bridge the gap between the physical and virtual worlds for users.

The trend and chatter now seems to be revolving around the antiquity of this approach and suggests that it is potentially not meeting the needs of today's modern users. For instance...

Sumi Rhee | 27 Mar 2013 | 1 comment

We recently launched a redesign of our Symantec.com mobile website.

With the redesign, users can now enjoy a more consistent look and feel on the mobile site as on the desktop version of the site. The visual execution and user interface elements are more closely aligned from web to mobile thereby, providing a more familiar and recognizable experience for users from one form factor to the next.

Some of the main changes include:

  • the addition of a quiet site selector at the top of the site which matches our desktop design
  • the inclusion of a side-scrolling carousel for site-wide promotions
  • visual responses to taps/clicks
  • a minimized display of links which contains options to “show more/show less”
  • “jump to top” at the bottom of each page to minimize scrolling
  • increased leading for improved readability
  • larger targets for ease of access

While the site still...

Reshma Kumar | 28 Jan 2013 | 2 comments

2013It's a new year and with it comes new opportunities for design evolution on the web.

Looking forward, there are three trends I think we can expect to see more of this year.

1. Mobile no longer an after-thought.
There has been and will continue to be an increased and hyper-focus on mobile. There is still a lot of upside growth in the mobile web space to be had. Consequently, it can't be ignored and what we can expect to see is more inclusion and integration of mobile in website planning. There will be less of sites being thought of in silos based on desktop or mobile. Instead, there will be more of a holistic approach to web presences where desktop, smartphone, and tablet instances will be thought of collectively. This will manifest itself in more sites being built responsively, more hybrid sites that are built for desktop but with mobile support, and specific...

Rich Lam | 24 Sep 2012 | 0 comments

Jeffrey Zeldman, Jason Santa Maria, and Whitney Hess discuss the impact of design on the Web, and the transition from a desktop based medium to a mobile medium in recent years.

Jackie Moore | 17 Apr 2012 | 0 comments

Visual Design ScreenshotVisual designs can be presented in different ways, so it always a good idea to know who you will be speaking to. They can be shown with or without annotations depending on the audience. A business stakeholder is less likely to be interested in annotations, but a technical audience might be more interested in the details of the implementation which can serve as the basis for a style sheet.

In my presentation, I might start with the overall concept and how the visual treatments are being applied to unite elements of the page, draw attention to important content and features of the page, and most importantly, enhance the user interaction on your website. The visual design language can include points of balance, symmetry, focal areas, proximity, simplicity, and harmony. I might also address how the visual design fits into the overall brand story, and complements other methods for...

Reshma Kumar | 05 Apr 2012 | 1 comment

Phase one of our brand new website which we recently told you about has been launched, providing a new and improved Corporate and Enterprise user experience on Symantec.com worldwide.

The first phase of the rollout includes the new home page, products and solutions landing page, security response landing page, and global navigation.

The new Enterprise site provides a more engaging experience, more dynamic content (integrated social media, video, podcasts, etc), and a simplified display of information. There is a more prioritized global navigation, a better browsing experience with fewer clicks to key pages, and a more seamless user experience.

Using the interstitial overlay from the home page, visitors can easily gain access...

Reshma Kumar | 26 Mar 2012 | 4 comments

Symantec.com Redesign Coming SoonWe are very excited to announce that Symantec.com is currently undergoing a redesign which will launch shortly.

What To Expect
The redesigned site will take the best of our current site and evolve it to the next level. It will showcase a brand new look and feel, improved information architecture, and refreshed content.

The goals of the redesign are to improve the overall user experience of the site making it simpler, easier, and more intuitive for our customers. The new site will allow customers to choose the type of information they want – Norton, Small & Medium Business, Enterprise, or Partners – without having to click through multiple layers of the website. The Enterprise site will enable customers to...

Sumi Rhee | 24 Feb 2012 | 3 comments

As exciting and cool as it is to be tasked with designing Symantec’s mobile phase II “look”, I eventually felt a lot of pressure to make it not only better than what it is today, but to make it aesthetically pleasing to the eye and “touch.” Do you know that phrase, “we eat with our eyes first?” Well in this case, “we (get the urge to) use with our eyes first.”

It is important that when someone comes to m.symantec.com, the “look and touch” not be hard, rough, soft, or squishy. It should feel sophisticated, smooth, and secure – better yet, in Symantec’s lingo that would mean CONFIDENT!

So with my stacked-up pressure, I got on my iPhone to brainstorm. After ten minutes or so, all of the mobile sites started to look the same to me – the same white/minimal background, a...

Reshma Kumar | 15 Feb 2012 | 0 comments

Welcome to the Design@Symantec Blog!

The blog was officially launched on Symantec Connect on February 8th and is the next-generation of the original VeriSign Web User Experience Blog started three years ago.

The Design@Symantec Blog will keep you posted on what we are doing on the design of our sites, provide insights on design from our designers, and give us a means of keeping in touch with you.

We hope you enjoy the blog and find it informative. Happy reading and we look forward to hearing from you.