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Design@Symantec

Showing posts tagged with verisign.com
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Reshma Kumar | 06 Jan 2011 | 0 comments

It's a brand new year and a time for new beginnings. And with that, we are debuting a brand new homepage for VeriSign.com and putting forth a brand new face to the world.

As the company, brand, and user experience evolve, so is the homepage in response to these changes!

Design - More Visual and Intuitive
With the redesigned homepage, the end goal is to get the page working even harder in meeting the needs of our users. Through the use of thoughtful design and content, we have made changes to further improve the usability and usefulness of the homepage.

While the page is still structurally the same, it's the elements in the page and their layout which have changed. The overall design is a little punchier than the previous iteration, there a little more injection of color, and the page elements are clearly defined and more accessible.

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Reshma Kumar | 22 Oct 2010 | 0 comments

In an effort to enhance your video viewing experience on our websites, we recently deployed a content delivery network (CDN) technology. The CDN is live on several sites including VeriSign.com and we are aiming to roll it out to the remaining sites. The results, thus far, have indicated a significant drop in video download time by half on average. This is a great benefit to the customer experience on our websites. Happy viewing!

Reshma Kumar | 10 Jun 2010 | 0 comments

We recently rolled out the redesign of the VeriSign Internet Defense Network section of the site.

vidn-landing-page.jpg

A key goal of the redesign was to enable users to learn about the service and ultimately, sign up for it. In terms of the look and feel, we wanted to make the pages visually rich and engaging. As a result, you will see the use of large graphics, some injection of color, over-sized text, and multiple videos. This is a good mix to play up or down certain elements, make the content more interesting, and allow users to consume the content in multiple formats - i.e. reading and/or referencing the graphics, and watching the videos.

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Reshma Kumar | 14 Apr 2010 | 0 comments

VeriSign turned 15 on Monday! And as with any milestone, we like to celebrate the present but also look back on the journey. Here is a retrospective of the evolution of the Website. Note: some of the images on the pages are missing.

JUNE 1997:
verisign-1997.jpg

FEBRUARY 2004:
verisign-2004.jpg

TODAY:
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Reshma Kumar | 09 Apr 2010 | 13 comments

Internet Trust IndexThe Internet Trust Index has reported a modest level of trust amongst U.S. online adults of 61.5 on a scale of 100 - with zero representing no trust and 100 representing absolute trust in the Internet. This is interesting as getting a pulse on how users perceive the Internet could be valuable for a number of reasons. It provides some insight into what activities users are likely to engage in online, whom is most active online, and where demographically. From a design perspective, this can help guide decision-making with regards to driving feature sets, look and feel, and even communication design. This can also help with regards to technology considerations such as decisions to implement trust marks on a Website such as a trust seal,...

Reshma Kumar | 31 Mar 2010 | 0 comments

We recently did a redesign of the Identity and Authentication Services section of the Website. Not only are the taxonomy and content revamped, but the design look and feel has been improved. The landing page layout is less boxy, the value prop and key content are more clearly defined through the use of more CSS-driven text formatting and more visual icons, and the free trial is scaled down but still prominent and pops.

The four product landing pages follow a similar format with the anchor image top left to draw the eye, compliment the content, and break up the text; a promotional banner or item, and the individual product listing with a scannable overview blurb and link to the product specific information page. Rounding out the page content is the option to contact us for more information if needed and flanking the right side of the page is that option as well clearly labeled as 'Contact Us'. The...

Reshma Kumar | 01 Mar 2010 | 10 comments

With the launch of the VeriSign TrustTM Seal last week, we introduced a new section to the Website dedicated to the Trust Seal. The Seal enables Websites to communicate that they are a trusted site to do business with and that does not compromise consumer safety.

The site pages utilize a balanced combination of multimedia video and rich graphics to visually communicate the content.

The Product Details page provides a tabset overview of the key information relating to the seal.
product-overview.jpg

The...

Reshma Kumar | 31 Jan 2010 | 2 comments

fullbanner-b.jpg

Little late in posting this but the new VeriSign.com homepage is officially live. It was made official before the new year after conducting tests to determine which of several designs was performing best. The winner was determined after examining usage and analytics patterns from visitors to the site over approximately a quarter. We conducted A/B tests on a couple of new designs along with the original homepage.

With the redesign, the intent is to improve your overall user experience by updating the look and feel of the design so it is more pleasing to the eye, surface more relevant content, and improve the overall usability. We know that our...

Reshma Kumar | 11 Jan 2010 | 0 comments
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Here is an informative video review of one of VeriSign's SSL Certificates - Secure Site Pro with EV SSL. Conducted by Armando Roggio of the PeC Review, he explains what EV SSL is and why you need it. He also rates the product a 4.5 out of 5!

"I really like VeriSign's Secure Site Pro with EV SSL. I believe it does a good job of actually securing customer data as it passes back and forth between the...

Reshma Kumar | 15 Dec 2009 | 0 comments

We recently added some visual uplift to a few of our SSL pages to augment the textual copy. Given that different users consume content differently through a combination of text and/or graphics, we wanted to ensure we were designing for this. For instance, for those of you wondering How Secure Sockets Layer (SSL) Works, we have put together a visual of the three ways SSL protects your Website and customers, along with diagrams of how encryption and authentication works.

how-ssl-works.gif

The information page on E-Commerce, Trust, and SSL now has some additional graphics and a bold, can't-miss graphic of key stats.

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