Doug McLean - Blogmeister
I audited a class at the local college recently. In the final 5 minutes of the final class, the instructor asserted that, “…social media will kill email.” As one of the very early adopters of email and responsible for bringing a number of email technologies to market, I dismissed his claim as the ranting of a tired lecturer who allowed his mouth to get a beat or two ahead of his brain. In retrospect, however, I’ve concluded he may have had a point.
I have to admit I didn’t see his point until I read a headline recently indicating that 92% of global email traffic is now spam. The fact that most email is junk isn’t news as the percent of measured spam has been hovering around 90% for quite some time. The fact that spam has dominated the email landscape for so long is helping to drive some interesting user behaviors, however. We’re starting to see...