Back in 2007, Apple were enjoying almost unlimited success with sales of the already successful iPod, when they went a step further and released a smart device called the iPhone. This changed everything.
In much the same way as Ikea changed the way we viewed flat pack furniture, no longer would we be satisfied with phones that just made calls and texts and accessed a bit of WAP (anyone remember that?)
The ‘App’ as we know it was born. Would Facebook be as hugely popular as it is now were it not for the excellent mobile app? The ability to check in, to update your status on the move, and to share photos when out and about? Possibly, but nowhere near as prominent and accessible as it is now.
And accessibility is the point I am making. Back in 2007 and 2008, who would’ve thought that Apple, market leaders and innovators, could have gained and then lost so much market share to a competitor in the very space it invented?
I am, of course,...