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Showing posts tagged with social media
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pfavro | 10 Nov 2011 | 0 comments

Is your organization among those that have jumped with both feet into the world of social media?

Recent survey results confirm that social media use is on the rise for almost all organizations across the globe.  This is particularly the case in the financial services industry.  A recent industry survey confirms that nearly two-thirds of all asset managers are actively using social media for marketing purposes.

Despite its increasing popularity and ubiquity, the securities industry is experiencing growing pains with social media.  Just like other industries,...

pfavro | 11 Aug 2011 | 0 comments

Are you or your securities firm among those who have jumped with both feet into the world of social media marketing?

A recent industry survey confirms that nearly two-thirds of all asset managers were actively using social media for marketing purposes.  This is consistent with other contemporary survey results, which establish that social media use is on the rise for organizations across the globe.

Despite the rising popularity of social media in the securities industry, retention of social media content continues to haunt securities firms.  Indeed, 63% of surveyed asset managers reported that “...

TrevorD | 21 Jul 2011 | 0 comments

Social media has exploded in recent years into a trillion dollar industry. Once considered a fringe marketing tool at best, it went mainstream and left hobbyists in its rearview mirror.

Organizations have realized that social media can be a valuable resource for generating revenue and brand recognition. Wary IT departments once flirted with blocking access. Today, it’s a rare organization that avoids the use of social media in the office. But as employees embrace these tools for personal and business use, IT departments need to make sure related legal and regulatory issues and security risks are being addressed in the same manner as email, IM and other communications tools in the office.

In order to assess the effects of social media on enterprises, Symantec recently conducted a flash poll of 1225 enterprises, representing 33 countries. The results reveal that employees are actively engaged in using social media tools. Did I give that away earlier? With these...