Social media has exploded in recent years into a trillion dollar industry. Once considered a fringe marketing tool at best, it went mainstream and left hobbyists in its rearview mirror.
Organizations have realized that social media can be a valuable resource for generating revenue and brand recognition. Wary IT departments once flirted with blocking access. Today, it’s a rare organization that avoids the use of social media in the office. But as employees embrace these tools for personal and business use, IT departments need to make sure related legal and regulatory issues and security risks are being addressed in the same manner as email, IM and other communications tools in the office.
In order to assess the effects of social media on enterprises, Symantec recently conducted a flash poll of 1225 enterprises, representing 33 countries. The results reveal that employees are actively engaged in using social media tools. Did I give that away earlier? With these...