Are you or your securities firm among those who have jumped with both feet into the world of social media marketing?
A recent industry survey confirms that nearly two-thirds of all asset managers were actively using social media for marketing purposes. This is consistent with other contemporary survey results, which establish that social media use is on the rise for organizations across the globe.
Despite the rising popularity of social media in the securities industry, retention of social media content continues to haunt securities firms. Indeed, 63% of surveyed asset managers reported that “regulatory recordkeeping”...