The emergence of Web 2.0 creates interesting challenges and opportunities for many organizations and spans most functional areas—from sales and marketing, to IT project management and product engineering, to HR and finance. As the enabling infrastructure behind much of Web 2.0, telecommunications companies find themselves in a careful balancing act between the “old world” of fixed-line channels and next-generation networks that are often accompanied by image, music, video, and audio service download options.
IP brings together the old and the new
IP offers a means to facilitate the convergence between these two channels—the old and the new. Most networks are now IP-based, and endpoints are quickly adopting IP (e.g., ATMs). For its industry feature in the January 2009 issue of ...