What is “market leadership? There is no shortage of vendors claiming to be #1 in something. Such a simple question but so often misinterpreted.
Many customers and vendors believe that the vendor placed in the highest and farthest to the right position of the Gartner Magic Quadrant report is the “leader” of that market. But that's only one data point .
Another key measurement point is market share. In fact, BusinessDictionary.com defines market leadership this way:
“[A] brand, product, or firm that has the largest percentage of total sales revenue (the market share) of a market.”
Gartner also reports that the world’s economy diverts $4.3B USD every year in their report Market Share: Storage Management Software, Worldwide, 2012, (May 2013). Symantec backup software accounts for 32.2% of the total and...