Pop Quiz: The Enterprise Backup and Recovery software market is:
In the Midst of an Upheaval
All of the Above
Yep. This year the industry analysts are acknowledging the most interesting dynamic that we’ve observed in all of the years that we’ve been in the data protection space. But unfortunately, some publications still missed the mark on a major trend in the evolution of this market space. Here’s why I think so.
Ultimately, all of us in the industry are biased participants – hey, I’m one of them. But the inarguable test for success comes down to customers voting with their wallets. And that measurement is defined by revenue and units, and it is applied to a new, parallel backup market space called Integrated Appliances.
Combining software and hardware into a dedicated function appliance is not a new thing. Fifteen years ago all-in-one small office devices...