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Showing posts tagged with social media
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KellyM | 17 Jan 2013 | 1 comment

To help our valued partners better understand and utilize social media to connect with current and prospective customers, Symantec has kicked off a social media blog series just for you here on Symantec Connect. Find the full series content here. And bookmark this page as we'll be adding new posts as we make them.

In the series so far—from newest to oldest:

Christy Loerzel | 09 Jan 2013 | 0 comments

I know, I thought the same thing you’re probably thinking. Why should I create an account on yet another social channel? And why should I use more of my precious time figuring it out? Aren’t Facebook, Twitter, LinkedIn, YouTube and [insert the name of any other of the innumerable social sites here] enough?  Well, maybe not.

Google+ is another social channel, but has features that others don’t that can help you connect with customers, peers and industry leaders. For example, you can create a circle of contacts and communicate directly with those circles, unless you make your posts ‘public’. Contact segmentation at its finest. If you’re wondering about the ‘circle’ equivalent on other social channels, think ‘follower/following’.

Your sister (who you’ve put in your ‘Family’ circle) may not care about the latest virtualization certification you’ve earned, but those in...

Christy Loerzel | 04 Jan 2013 | 0 comments

Happy New Year, Partners! Here's a fresh opportunity to recommit yourself and/or your company to efforts on social channels. And if there’s one place your company should have a social presence, it’s on LinkedIn. This channel keeps it strictly business…no pictures of what your colleague had for breakfast or their kid’s first birthday party (not that I'm against eating or celebrating!).

Chances are you already have a personal LinkedIn account – along with 175 million other users on the site. This week, I’ll share three easy, no-cost steps to help increase your company’s visibility on the site.

1. Create or update the LinkedIn page for your company.
If you don’t yet have a LinkedIn page for your company, create one – it doesn’t take that long and provides free online real estate for your company where others who are...

Christy Loerzel | 17 Dec 2012 | 0 comments

In my post titled, Social Networking Platforms Part 2: Facebook, I mentioned that I’d cover Facebook’s built-in analytics capabilities and some other tools you can use to measure how you’re social media efforts are doing. I covered Facebook’s built-in analytics last week. This week, I look at other options.

Before we look at the tools themselves, let’s consider what they’re for. Essentially, they are for listening, monitoring and measuring. Listening is tracking conversations that are important to you and looking for opportunities to engage and make yourself known. Monitoring is tracking posts that mention your company or products—whether negative or positive—both for awareness and potential...

Christy Loerzel | 27 Nov 2012 | 0 comments

In my post titled, Social Networking Platforms Part 2: Facebook, I mentioned that I’d cover Facebook’s built-in analytics capabilities and external tools you can use to measure how you’re social media efforts are doing. And as promised, that’s what my next two posts will focus on.

Facebook’s built-in analytics, called Insights, are a great way to gauge your progress with this platform, both as you’re first getting started as well as long-term. And it’s free!

Insights on Insights

Insights give page administrators an Overview look at Total Likes, Friends of Fans, People Talking About This (total likes, shares, comments, etc. for your posts), Weekly Total Reach (number of  people who have seen content from your page) and total Followers as both total current numbers and as a percentage increase/...

Christy Loerzel | 14 Nov 2012 | 0 comments

 

Last time, I highlighted Twitter as a social media platform ideal for promoting your business. For the next few posts, I’ll focus on Facebook.

 

Facebook

Today, there are approximately 1 billion users according to Facebook – and you’re probably included in that count. It is the preferred social networking site for business-to-consumer marketers, but is not currently in the top three for business-to-business marketers. It’s essentially a closed community—one that requires a login. It’s designed for sharing short paragraphs and visual multimedia, such as photos, videos and infographics. It’s the most visually-friendly of all—with the best support for visual content compared to Twitter and LinkedIn.

In our experience, we’ve found that the best...

Christy Loerzel | 18 Oct 2012 | 0 comments

 

There are a lot of social networking platforms on the web today—Facebook, Twitter, LinkedIn, Google+, Pinterest, YouTube, Myspace, Meetup, myLife and the new Pheed to name only a few. Unless you have unlimited headcount, chances are, you can’t possibly create and maintain a social presence for your company on all of them, let alone more than one or two. That’s why, in this week’s addition to the partner social media series, I start addressing some of the most popular platforms—Twitter, Facebook and LinkedIn.

I’ll say that with the caveat that overall Facebook, Twitter, LinkedIn, blogs and YouTube were the top five social media tools used by marketers, with Facebook leading the pack. But if you break it down by business-to-business marketers—like you and myself—marketers are more focused on LinkedIn, Twitter and blogging. That’s, at least, according to...

Christy Loerzel | 08 Oct 2012 | 0 comments

 

Interested in learning more about social media for your business? Watch Social Media Training for Symantec Partners, a recorded webcast, or join us on November 7 for a live webcast, for those who manage social media for a Symantec Partner company, discover how to use social media to reach and engage with your customers.

What's your favorite social media tip? Share your thoughts below...we looking forward to...

Christy Loerzel | 02 Oct 2012 | 0 comments

Social media—by now almost every company knows they need to get on board in some way, but many don’t know where to start. Many have started that Facebook page or put out a few tweets only to lose momentum. Others inspire envy in their seemingly effortless success with thousands of followers and comments galore.

To help you be the latter instead of  the former,  the Symantec Partner Digital Strategy team and I will be offering tips and tricks in a series of posts starting today, complete with guidance and case studies to help you better navigate how to use social media for your business and connect with your customers. We’ll start small and drill down over time.

And we’d love to hear from you—what are your own successes, challenges, what would you like to know more about. We also invite you to join us online on Twitter and...

KellyM | 30 Aug 2012 | 0 comments

The world is becoming more and more social, and so is the sales process. More than 93% of B2B marketers are using social media to reach customers. And more than 56% of B2B marketers acquired new customers using social media in 2011, while almost 60% of B2B marketers saw their search rankings improve after going social. Facebook, LinkedIn and Twitter are the most popular platforms for B2B companies*.

Whether you agree with the Conan O’Brien Show that in the year 3000, “YouTube, Twitter and Facebook will merge to form one super time wasting web site called YouTwitFace.” (Or as I prefer, LinkedIn, YouTube, Twitter and Facebook will merge into “InYouTwitFace.”) And whether your company has already jumped on the social bandwagon or not, as part of your partnership with Symantec, we want to help you go social or reinforce your social...