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Christy Loerzel | 04 Jan 2013 | 0 comments

Happy New Year, Partners! Here's a fresh opportunity to recommit yourself and/or your company to efforts on social channels. And if there’s one place your company should have a social presence, it’s on LinkedIn. This channel keeps it strictly business…no pictures of what your colleague had for breakfast or their kid’s first birthday party (not that I'm against eating or celebrating!).

Chances are you already have a personal LinkedIn account – along with 175 million other users on the site. This week, I’ll share three easy, no-cost steps to help increase your company’s visibility on the site.

1. Create or update the LinkedIn page for your company.
If you don’t yet have a LinkedIn page for your company, create one – it doesn’t take that long and provides free online real estate for your company where others who are...

Christy Loerzel | 27 Nov 2012 | 0 comments

In my post titled, Social Networking Platforms Part 2: Facebook, I mentioned that I’d cover Facebook’s built-in analytics capabilities and external tools you can use to measure how you’re social media efforts are doing. And as promised, that’s what my next two posts will focus on.

Facebook’s built-in analytics, called Insights, are a great way to gauge your progress with this platform, both as you’re first getting started as well as long-term. And it’s free!

Insights on Insights

Insights give page administrators an Overview look at Total Likes, Friends of Fans, People Talking About This (total likes, shares, comments, etc. for your posts), Weekly Total Reach (number of  people who have seen content from your page) and total Followers as both total current numbers and as a percentage increase/...

Christy Loerzel | 08 Oct 2012 | 0 comments

 

Interested in learning more about social media for your business? Watch Social Media Training for Symantec Partners, a recorded webcast, or join us on November 7 for a live webcast, for those who manage social media for a Symantec Partner company, discover how to use social media to reach and engage with your customers.

What's your favorite social media tip? Share your thoughts below...we looking forward to...

Christy Loerzel | 02 Oct 2012 | 0 comments

Social media—by now almost every company knows they need to get on board in some way, but many don’t know where to start. Many have started that Facebook page or put out a few tweets only to lose momentum. Others inspire envy in their seemingly effortless success with thousands of followers and comments galore.

To help you be the latter instead of  the former,  the Symantec Partner Digital Strategy team and I will be offering tips and tricks in a series of posts starting today, complete with guidance and case studies to help you better navigate how to use social media for your business and connect with your customers. We’ll start small and drill down over time.

And we’d love to hear from you—what are your own successes, challenges, what would you like to know more about. We also invite you to join us online on Twitter and...