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Christy Loerzel | 24 May 2013 | 1 comment

I’ve written before about the importance of building a LinkedIn presence for your business. And that is because LinkedIn is primarily a professional network, where there are opportunities to build relationships and sales leads unavailable on other networks like Facebook or Twitter.

One way that you can help to build a community of peers and prospects for your company on LinkedIn is by creating and managing a group. If you aren’t familiar with them, LinkedIn Groups are a feature of LinkedIn related to users’ professions, industries or a shared interest. Within a group, members can start and participate in discussions.

How to start your LinkedIn group
Your company can start or sponsor a group, which can allow you to build long-...

Christy Loerzel | 14 May 2013 | 1 comment

In today’s business environment, companies move at a rapid pace to provide customers with the best products and services—especially on social media. In times of a national or worldwide crisis when an event dominates online conversations, you need to be conscientious of what your company says on social channels—your own and others. A tweet that promotes your brand or uses inappropriate language during a sensitive situation can result in backlash from your customers, which could not only impact your reputation, but also affect sales.

To maintain a positive social image and relationship with customers, here are five social media best practices to consider during a crisis:

  1. Review scheduled posts immediately. If you use a system to schedule posts in advance, review scheduled posts from both corporate and personal accounts immediately. Don’t use inappropriate words for the situation and avoid communications that could be...
KellyM | 17 Jan 2013 | 1 comment

To help our valued partners better understand and utilize social media to connect with current and prospective customers, Symantec has kicked off a social media blog series just for you here on Symantec Connect. Find the full series content here. And bookmark this page as we'll be adding new posts as we make them.

In the series so far—from newest to oldest:

Christy Loerzel | 04 Jan 2013 | 0 comments

Happy New Year, Partners! Here's a fresh opportunity to recommit yourself and/or your company to efforts on social channels. And if there’s one place your company should have a social presence, it’s on LinkedIn. This channel keeps it strictly business…no pictures of what your colleague had for breakfast or their kid’s first birthday party (not that I'm against eating or celebrating!).

Chances are you already have a personal LinkedIn account – along with 175 million other users on the site. This week, I’ll share three easy, no-cost steps to help increase your company’s visibility on the site.

1. Create or update the LinkedIn page for your company.
If you don’t yet have a LinkedIn page for your company, create one – it doesn’t take that long and provides free online real estate for your company where others who are...

KellyM | 30 Aug 2012 | 0 comments

The world is becoming more and more social, and so is the sales process. More than 93% of B2B marketers are using social media to reach customers. And more than 56% of B2B marketers acquired new customers using social media in 2011, while almost 60% of B2B marketers saw their search rankings improve after going social. Facebook, LinkedIn and Twitter are the most popular platforms for B2B companies*.

Whether you agree with the Conan O’Brien Show that in the year 3000, “YouTube, Twitter and Facebook will merge to form one super time wasting web site called YouTwitFace.” (Or as I prefer, LinkedIn, YouTube, Twitter and Facebook will merge into “InYouTwitFace.”) And whether your company has already jumped on the social bandwagon or not, as part of your partnership with Symantec, we want to help you go social or reinforce your social...