Chances are, you’re used to measuring your success or progress both personally and professionally. Personally, you might measure success by how well you’re doing toward paying down a credit card or mortgage or putting money in savings. Professionally, you may measure success by meeting a sales quota, hitting a deadline or delivering a projected number of leads on an email campaign. Regardless of where and what you measure, success typically comes down to meeting a goal or progressing toward it.
Social media success is the same; it’s about having a goal and meeting that goal or, at least, seeing regular improvement toward that goal.
You can break down measuring your success with social media into a few simple steps:
- Determining what social goals will contribute to improving your ...