In today’s business environment, companies move at a rapid pace to provide customers with the best products and services—especially on social media. In times of a national or worldwide crisis when an event dominates online conversations, you need to be conscientious of what your company says on social channels—your own and others. A tweet that promotes your brand or uses inappropriate language during a sensitive situation can result in backlash from your customers, which could not only impact your reputation, but also affect sales.

To maintain a positive social image and relationship with customers, here are five social media best practices to consider during a crisis:

1. Review scheduled posts immediately. If you use a system to schedule posts in advance, review scheduled posts from both corporate and personal accounts immediately. Don’t use inappropriate words for the situation and avoid communications that could be...

You’ve seen the headlines and heard your friends buzzing about it, but have you checked out Reddit? Everyone from U.S. President Barak Obama to Microsoft founder Bill Gates is using it to engage, answer questions and promote initiatives. But have you considered how to incorporate it into your social media program as a Symantec partner?

If you are unfamiliar with Reddit, it is an online social media community where users vote on content. There are sub-communities, or subreddits, that any user may create that are independent and moderated by a team of volunteers. Some subreddits cater to a more technical audience – such as r/sysadmin and r/vmware subreddits. Reddit users submit links to online content and vote on...