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Christy Loerzel | 03 Jun 2013 | 1 comment

If you’re managing a Facebook community, you may have felt pressure to devote dollars to advertising. But is it really necessary? Facebook has admitted that on average, only 16% of your community sees your content in their newsfeeds organically. Reliably reaching more of your community requires a targeted Facebook advertising strategy.

How Facebook Ads Work
There are several different types of Facebook ads, including more typical display ads that you might be familiar with from the web as well as the adored ‘social ads’ that let you to tout messages from your own page or promote interactions that other users have with your content.

Facebook ads can be paid as pay-per-click, which requires that a user click on your ad before you are charged. Similar to Google ads, each advertiser is competing against others as they bid for placements against demographic data. Prices vary depending on the audience you are targeting, but you...

Christy Loerzel | 14 May 2013 | 1 comment

In today’s business environment, companies move at a rapid pace to provide customers with the best products and services—especially on social media. In times of a national or worldwide crisis when an event dominates online conversations, you need to be conscientious of what your company says on social channels—your own and others. A tweet that promotes your brand or uses inappropriate language during a sensitive situation can result in backlash from your customers, which could not only impact your reputation, but also affect sales.

To maintain a positive social image and relationship with customers, here are five social media best practices to consider during a crisis:

  1. Review scheduled posts immediately. If you use a system to schedule posts in advance, review scheduled posts from both corporate and personal accounts immediately. Don’t use inappropriate words for the situation and avoid communications that could be...
KellyM | 17 Jan 2013 | 1 comment

To help our valued partners better understand and utilize social media to connect with current and prospective customers, Symantec has kicked off a social media blog series just for you here on Symantec Connect. Find the full series content here. And bookmark this page as we'll be adding new posts as we make them.

In the series so far—from newest to oldest:

Christy Loerzel | 17 Dec 2012 | 0 comments

In my post titled, Social Networking Platforms Part 2: Facebook, I mentioned that I’d cover Facebook’s built-in analytics capabilities and some other tools you can use to measure how you’re social media efforts are doing. I covered Facebook’s built-in analytics last week. This week, I look at other options.

Before we look at the tools themselves, let’s consider what they’re for. Essentially, they are for listening, monitoring and measuring. Listening is tracking conversations that are important to you and looking for opportunities to engage and make yourself known. Monitoring is tracking posts that mention your company or products—whether negative or positive—both for awareness and potential...

KellyM | 30 Aug 2012 | 0 comments

The world is becoming more and more social, and so is the sales process. More than 93% of B2B marketers are using social media to reach customers. And more than 56% of B2B marketers acquired new customers using social media in 2011, while almost 60% of B2B marketers saw their search rankings improve after going social. Facebook, LinkedIn and Twitter are the most popular platforms for B2B companies*.

Whether you agree with the Conan O’Brien Show that in the year 3000, “YouTube, Twitter and Facebook will merge to form one super time wasting web site called YouTwitFace.” (Or as I prefer, LinkedIn, YouTube, Twitter and Facebook will merge into “InYouTwitFace.”) And whether your company has already jumped on the social bandwagon or not, as part of your partnership with Symantec, we want to help you go social or reinforce your social...

BryanBelnap | 25 May 2011 | 0 comments

 

We’ve launched our Symantec Channel Facebook page! Facebook complements our Symantec Channel Twitter account by providing you access to information about the Symantec Partner Program to help you Differentiate, Maximize, and Accelerate you on the path to specializations. We’ve listened to your feedback, and aim to provide you up-to-date information on Symantec products, programs and promotions.

 

Check out the Partner Success Videos on our Engage tab or leave a comment on our wall. We’d love to hear from you. Visit our wall and let us know what you think. Like our page today!