Partners Community Blog

The Partner Community Blog is where partners large and small can share news, insights, tips and other information related to Symantec's partner program and other partner-related information.

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  Updated: KellyM 15 May 2013

  Symantec Partner Social Media Series

  To help our valued partners better understand and utilize social media to connect with current and prospective customers, Symantec has kicked off a social media blog series just for you here on Symantec Connect. Find the full series content here. And bookmark this page as we'll be adding new posts as we make them. In the series so far—from newest to oldest: How do you handle social media in a crisis? Creating Effective and Engaging Facebook Content What is Reddit and why should you care? Can I get a side of hashtags with that?...
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  Created: Christy Loerzel 14 May 2013

  How do you handle social media in a crisis?

  In today’s business environment, companies move at a rapid pace to provide customers with the best products and services—especially on social media. In times of a national or worldwide crisis when an event dominates online conversations, you need to be conscientious of what your company says on social channels—your own and others. A tweet that promotes your brand or uses inappropriate language during a sensitive situation can result in backlash from your customers, which could not only impact your reputation, but also affect sales. To maintain a positive social image and relationship with customers, here are five social media best practices to consider during a crisis: Review scheduled posts immediately. If you use a system to schedule posts in advance, review scheduled posts from both corporate and personal accounts immediately. Don’t use inappropriate words for the situation and avoid communications that could be...
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  Created: Christy Loerzel 17 Dec 2012

  More tools for monitoring and measuring social media success

  In my post titled, Social Networking Platforms Part 2: Facebook, I mentioned that I’d cover Facebook’s built-in analytics capabilities and some other tools you can use to measure how you’re social media efforts are doing. I covered Facebook’s built-in analytics last week. This week, I look at other options. Before we look at the tools themselves, let’s consider what they’re for. Essentially, they are for listening, monitoring and measuring. Listening is tracking conversations that are important to you and looking for opportunities to engage and make yourself known. Monitoring is tracking posts that mention your company or products—whether negative or positive—both for awareness and potential...
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  Updated: KellyM 30 Aug 2012

  Connect with Customers Through Social Media

  The world is becoming more and more social, and so is the sales process. More than 93% of B2B marketers are using social media to reach customers. And more than 56% of B2B marketers acquired new customers using social media in 2011, while almost 60% of B2B marketers saw their search rankings improve after going social. Facebook, LinkedIn and Twitter are the most popular platforms for B2B companies*. Whether you agree with the Conan O’Brien Show that in the year 3000, “YouTube, Twitter and Facebook will merge to form one super time wasting web site called YouTwitFace.” (Or as I prefer, LinkedIn, YouTube, Twitter and Facebook will merge into “InYouTwitFace.”) And whether your company has already jumped on the social bandwagon or not, as part of your partnership with Symantec, we want to help you go social or reinforce your social presence by sharing...
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  Created: BryanBelnap 25 May 2011

  Symantec Channel is on Facebook!

    We’ve launched our Symantec Channel Facebook page! Facebook complements our Symantec Channel Twitter account by providing you access to information about the Symantec Partner Program to help you Differentiate, Maximize, and Accelerate you on the path to specializations. We’ve listened to your feedback, and aim to provide you up-to-date information on Symantec products, programs and promotions.   Check out the Partner Success Videos on our Engage tab or leave a comment on our wall. We’d love to hear from you. Visit our wall and let us know what you think. Like our page today!