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Christy Loerzel | 03 Jun 2013 | 1 comment

If you’re managing a Facebook community, you may have felt pressure to devote dollars to advertising. But is it really necessary? Facebook has admitted that on average, only 16% of your community sees your content in their newsfeeds organically. Reliably reaching more of your community requires a targeted Facebook advertising strategy.

How Facebook Ads Work
There are several different types of Facebook ads, including more typical display ads that you might be familiar with from the web as well as the adored ‘social ads’ that let you to tout messages from your own page or promote interactions that other users have with your content.

Facebook ads can be paid as pay-per-click, which requires that a user click on your ad before you are charged. Similar to Google ads, each advertiser is competing against others as they bid for placements against demographic data. Prices vary depending on the audience you are targeting, but you...

Christy Loerzel | 24 May 2013 | 1 comment

I’ve written before about the importance of building a LinkedIn presence for your business. And that is because LinkedIn is primarily a professional network, where there are opportunities to build relationships and sales leads unavailable on other networks like Facebook or Twitter.

One way that you can help to build a community of peers and prospects for your company on LinkedIn is by creating and managing a group. If you aren’t familiar with them, LinkedIn Groups are a feature of LinkedIn related to users’ professions, industries or a shared interest. Within a group, members can start and participate in discussions.

How to start your LinkedIn group
Your company can start or sponsor a group, which can allow you to build long-...

Eileen | 22 May 2013 | 0 comments

Whether it’s a private cloud, public cloud or somewhere in between, Forsythe Solutions Group, a Symantec Platinum Partner, helps its customers benefit from cloud technologies—and Symantec storage and high availability management products play an important role in the solutions. In order to meet its customer’s ever-increasing storage challenges head on, Forsythe leverages Symantec Veritas Storage Foundation 6.0 with its powerful deduplication capabilities, monitoring tools, and ease of integration with virtual environments.
 
In addition, Forsythe’s customers’ cloud deployments aren’t limited to Symantec storage management technologies and tools to manage complicated application environments; it extends to Symantec data backup and data protection technologies, which is increasingly being delivered via the cloud. So if you’re looking to mix and match different technologies—from different operating systems, different...

Eddie_Toro | 21 May 2013 | 0 comments

Symantec is pleased to announce that beginning June 24, 2013 technical exams (SCS/STS/ASC) will be offered exclusively through Pearson VUE, the recognized leader in computer-based test delivery. The partnership will result in a more efficient and engaging testing service with more locations for Symantec partners. Pearson VUE’s advanced registration and delivery technologies simplify the registration process, allowing for faster registration, greater access to localized exams and enhanced exam security to protect your investment in Symantec training and certification.

The registration process is new so please be sure to read the FAQ’s for important details.

Christy Loerzel | 14 May 2013 | 1 comment

In today’s business environment, companies move at a rapid pace to provide customers with the best products and services—especially on social media. In times of a national or worldwide crisis when an event dominates online conversations, you need to be conscientious of what your company says on social channels—your own and others. A tweet that promotes your brand or uses inappropriate language during a sensitive situation can result in backlash from your customers, which could not only impact your reputation, but also affect sales.

To maintain a positive social image and relationship with customers, here are five social media best practices to consider during a crisis:

  1. Review scheduled posts immediately. If you use a system to schedule posts in advance, review scheduled posts from both corporate and personal accounts immediately. Don’t use inappropriate words for the situation and avoid communications that could be...
Christy Loerzel | 13 May 2013 | 12 comments

Early last week we unveiled our new enhanced Symantec PartnerNet portal, your online destination for partnering resources. We know it’s important that you spend less time searching for the information you need, and have more time to grow your bottom line. At the end of the day we understand that in order to grow your business, you need to be able to take care of your customers – and the redesigned PartnerNet will help you do just that.

So what’s different, you ask? In addition to a new look and feel, we’ve created a streamlined experience by combining a number of Symantec partner websites to help you generate demand, build your solutions expertise and accelerate your sales cycle. With the enhanced PartnerNet you can:

  • Check the status of your support cases, quotes, Opportunity Registration entries, benefits and more with your own customizable PartnerNet dashboard. 
  • Gain access to...
Beverly van de Velde | 07 May 2013 | 0 comments

Train. Certify. Succeed!

Symantec to Partner with Pearson VUE

Effective June 24, 2013, all Symantec Technical Certification (SCS, SCP) and Technical Accreditation (STS, ASC) exams will be available exclusively at Pearson VUE testing centers worldwide. This transition globally impacts Symantec customers, partners and employees.

The Symantec Certification Program is pleased to announce Pearson VUE as its new, global certification exam delivery partner. Pearson VUE is widely known as an industry leader in providing computer-based test delivery. The partnership will result in a more efficient and engaging testing service with additional locations for examinees. Pearson VUE’s advanced registration and delivery technologies simplify the registration process, allowing faster registration, broader access to exams in over 175 countries and greater...

Christy Loerzel | 06 May 2013 | 0 comments

I’ve written before about Facebook, and given that it has more than one billion active users and is the world’s largest social network, the opportunity for you as a partner is huge. Enticing potential customers with engaging content on Facebook can be a great way to build qualified leads and increase your firm’s revenues.

But what does effective social media content on Facebook look like? How can you craft compelling and interesting content for your Facebook page? In this post, I share a few tips and best practices on increasing reach and engagement through Facebook.

Develop a company voice and content calendar
Find a voice that feels natural for your organization. If your firm were a person, what would “you” be like? Authoritative? Helpful? Humorous? Once you determine your organization’s voice, stick with...

Robert Mencini | 29 Apr 2013 | 1 comment

Here is a great resourse from the Archiving and eDiscovery Community for those of you that are working with Enterprise Vault and come acros 8390 Errors.

Need Help Troubleshooting Enterprise Vault Event 8390 Errors?

Thanks,

Eileen

Christy Loerzel | 11 Apr 2013 | 0 comments

You’ve seen the headlines and heard your friends buzzing about it, but have you checked out Reddit? Everyone from U.S. President Barak Obama to Microsoft founder Bill Gates is using it to engage, answer questions and promote initiatives. But have you considered how to incorporate it into your social media program as a Symantec partner?

If you are unfamiliar with Reddit, it is an online social media community where users vote on content. There are sub-communities, or subreddits, that any user may create that are independent and moderated by a team of volunteers. Some subreddits cater to a more technical audience – such as r/sysadmin and r/vmware subreddits. Reddit users...