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Christy Loerzel | 27 Feb 2013 | 0 comments

We’ve all read books or stumbled on to what seemed to be a great web site only to close the cover or our browser and find another topic. Why? Because the content, the story, what we were reading, just didn’t grab us or deliver on our expectations.

It’s not terribly different with social media. If the tweet or the post doesn’t resonate, readers/fans won’t like it or retweet it and eventually, they may stop reading that author altogether. This is one of the major things that makes our roles as social media managers—whether as part of a bigger job or as a dedicated gig—the most challenging, finding what our audience—our customer—will respond to, today, tomorrow and next week.

Ultimately though, it doesn’t have to be that hard, and we can always benefit from experimentation and refinement. Few companies enjoy the luxury of enough budget to do deep customer research, but customer research doesn’t have to be...

Eddie_Toro | 26 Feb 2013 | 0 comments

The ramifications of unauthorized access to confidential information are dire: non-compliance, financial penalties, and theft of intellectual property. Sophisticated network attacks have rendered simple password authentication insufficient to protect an organization against unauthorized access to its network and applications.

Symantec™ Validation and ID Protection Service (VIP) is a leading cloud-based strong authentication service that can enable your customer’s enterprises to secure access to networks and applications while preventing access by malicious unauthorized attackers.

Go to Symantec.com for more:

Go to PartnerNet for sales tools, training, and other partner-specific materials.
 

Christy Loerzel | 25 Feb 2013 | 0 comments

In January, the Symantec Partner Communication team hosted its first ever Google+ Hangout. It was a great success and a great way to connect face to face with partners and customers. On February 19, we did it again focusing this time on Backup Exec V-Ray Edition, “So what, exactly, is this Backup Exec V-Ray Edition?”

Matt Stephenson, Product Marketing Manager and Scott Baker, Product Manager from Symantec's Backup Exec team came together to help users and partners understand Symantec Backup Exec V-Ray Edition and its licensing options.

Some of the topics discussed were:

  • The meaning of ‘per processor’ licensing
  • Features included in the Backup Exec V-Ray Edition
  • How the Backup Exec V-Ray Edition works in virtual and physical environments
  • Licensing scenarios for Backup Exec V-Ray Edition

Check out the...

Eileen | 22 Feb 2013 | 0 comments

APJ partners, Nexus, eNerds, and 9spheres face diverse challenges from their myriad of customers. Though each company has varied customer demands, each company found the confidence, credibility, and efficiency from being part of Symantec’s SMB Partner Program. Learn more about how these partners are benefiting from the SMB Partner Program in this video:

 

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Eddie_Toro | 07 Feb 2013 | 0 comments

Securing access to networks and applications.

Sophisticated network attacks have rendered simple password authentication insufficient to protect an organization against unauthorized access to its network and applications. The ramifications of unauthorized access to confidential information are dire: non-compliance, financial penalties, and theft of intellectual property.

Symantec™ Validation and ID Protection Service (VIP) is a leading cloud-based strong authentication service that can enable your customer’s enterprises to secure access to networks and applications while preventing access by malicious unauthorized attackers.

Features:

  • Cloud-based infrastructure—Secure, reliable, and scalable service delivers authentication without requiring dedicated on-premise server hardware.
  • Transparent risk-based token-less authentication— Leverage device and behavior profiling to block risky...
Eddie_Toro | 25 Jan 2013 | 0 comments

On January 23, Symantec announced a new strategy to significantly improve performance for you and your customers. We plan to improve existing products and services, and at the same time develop new, innovative products and services. We will also transform the Partner Program to better support your business. Partner Program changes will occur in phases. We’ll keep you informed as details are available. For now, it is business as usual. 

 Read  more.

KellyM | 17 Jan 2013 | 1 comment

To help our valued partners better understand and utilize social media to connect with current and prospective customers, Symantec has kicked off a social media blog series just for you here on Symantec Connect. Find the full series content here. And bookmark this page as we'll be adding new posts as we make them.

In the series so far—from newest to oldest:

Christy Loerzel | 09 Jan 2013 | 0 comments

I know, I thought the same thing you’re probably thinking. Why should I create an account on yet another social channel? And why should I use more of my precious time figuring it out? Aren’t Facebook, Twitter, LinkedIn, YouTube and [insert the name of any other of the innumerable social sites here] enough?  Well, maybe not.

Google+ is another social channel, but has features that others don’t that can help you connect with customers, peers and industry leaders. For example, you can create a circle of contacts and communicate directly with those circles, unless you make your posts ‘public’. Contact segmentation at its finest. If you’re wondering about the ‘circle’ equivalent on other social channels, think ‘follower/following’.

Your sister (who you’ve put in your ‘Family’ circle) may not care about the latest virtualization certification you’ve earned, but those in...

Christy Loerzel | 04 Jan 2013 | 0 comments

Happy New Year, Partners! Here's a fresh opportunity to recommit yourself and/or your company to efforts on social channels. And if there’s one place your company should have a social presence, it’s on LinkedIn. This channel keeps it strictly business…no pictures of what your colleague had for breakfast or their kid’s first birthday party (not that I'm against eating or celebrating!).

Chances are you already have a personal LinkedIn account – along with 175 million other users on the site. This week, I’ll share three easy, no-cost steps to help increase your company’s visibility on the site.

1. Create or update the LinkedIn page for your company.
If you don’t yet have a LinkedIn page for your company, create one – it doesn’t take that long and provides free online real estate for your company where others who are...

Eddie_Toro | 14 Dec 2012 | 1 comment

Capitalize On The Market’s Rapid Adoption Of Mobile Devices:

Drive increased revenue and become your customers’ trusted advisor by providing the integrated mobile management, protection, and security solutions they need to confidently deliver and manage applications to users anywhere, anytime.

Access PartnerNet to find out the latest information about mobility and download the Mobile Resource Kit.
Watch the latest Symantec Videos on BYOD.
More.

 

Increase Revenue by Helping Customers Realize the Promise of Virtualization:

Help your...