As a Symantec Master Specialist, Syntax Information Technology in Athens, Greece, has seen its business benefit. Coupled with Symantec’s best-in-class services and top-of-the-line reputation, Syntax Information Technology is a leader specializing in everything from IT compliance to archiving.  Yet, even the best need a little assistance, which is why Syntax leverages the Symantec PartnerAssist program. PartnerAssist provides remote consultative assistance from senior experts inside Symantec to partners like Syntax, who are designing or deploying a Symantec solution. Syntax reached out to PartnerAssist to solve an issue a customer had with email archiving and PST files. After reaching out to PartnerAssist through Syntax, the customer projects to reclaim 65,000 hours a year of productivity. To learn more about Symantec’s PartnerAssist program and how it is helping Syntax Information Technology address customer needs, check out this partner case study:...

Whether it’s a private cloud, public cloud or somewhere in between, Forsythe Solutions Group, a Symantec Platinum Partner, helps its customers benefit from cloud technologies—and Symantec storage and high availability management products play an important role in the solutions. In order to meet its customer’s ever-increasing storage challenges head on, Forsythe leverages Symantec Veritas Storage Foundation 6.0 with its powerful deduplication capabilities, monitoring tools, and ease of integration with virtual environments.
 
In addition, Forsythe’s customers’ cloud deployments aren’t limited to Symantec storage management technologies and tools to manage complicated application environments; it extends to Symantec data backup and data protection technologies, which is increasingly being delivered via the cloud. So if you’re looking to mix and match different technologies—from different operating systems, different...

In today’s business environment, companies move at a rapid pace to provide customers with the best products and services—especially on social media. In times of a national or worldwide crisis when an event dominates online conversations, you need to be conscientious of what your company says on social channels—your own and others. A tweet that promotes your brand or uses inappropriate language during a sensitive situation can result in backlash from your customers, which could not only impact your reputation, but also affect sales.

To maintain a positive social image and relationship with customers, here are five social media best practices to consider during a crisis:

1. Review scheduled posts immediately. If you use a system to schedule posts in advance, review scheduled posts from both corporate and personal accounts immediately. Don’t use inappropriate words for the situation and avoid communications that could be...

I’ve written before about Facebook, and given that it has more than one billion active users and is the world’s largest social network, the opportunity for you as a partner is huge. Enticing potential customers with engaging content on Facebook can be a great way to build qualified leads and increase your firm’s revenues.

But what does effective social media content on Facebook look like? How can you craft compelling and interesting content for your Facebook page? In this post, I share a few tips and best practices on increasing reach and engagement through Facebook.

Develop a company voice and content calendar
Find a voice that feels natural for your organization. If your firm were a person, what would “you” be like? Authoritative? Helpful? Humorous? Once you determine your organization’s voice, stick with...