Channel Partners are always looking for new ways to differentiate their business so that they can offer the highest value to their customer base by providing best-in-class security solutions. Alignment with the right channel vendor(s) is crucial for partners to stay ahead of the market and evolve their businesses over time to solve business challenges.

Enter Symantec.  Symantec Website Security Solutions delivers industry-leading SSL, a world-class partner program, and compelling enablement that empowers partners with a more efficient time to market offering a profitable robust portfolio providing a right-sized solution for every client’s website security need and market level in today's dynamic threat landscape.

Today, Symantec announced Website Security Partner Program enhancements that will empower partners with the highest value in enablement and sales opportunities:

• ...

A few weeks ago, the Symantec Partner Communication team launched its first ever Google+ Hangout, “Cut the FUD—Debunking Common Misconceptions About Backup Exec” with the Symantec Backup Exec team. The result: an engaging 40-minute discussion for our partners on Backup Exec with in-house experts who dispelled common product-related misunderstandings.

But what are Google+ Hangouts you ask? Hangouts are video chats with up to nine people. They can be a powerful tool for businesses to get “face time” with partners and customers and talk about the issues that matter most to them. They can be prerecorded or live (which was the route we chose to go). For those looking for more specifics on Google+ and how to do a Hangout, check out a recent blog post we did on the subject.

Why did we do a Google+ Hangout? We wanted to...

I know, I thought the same thing you’re probably thinking. Why should I create an account on yet another social channel? And why should I use more of my precious time figuring it out? Aren’t Facebook, Twitter, LinkedIn, YouTube and [insert the name of any other of the innumerable social sites here] enough?  Well, maybe not.

Google+ is another social channel, but has features that others don’t that can help you connect with customers, peers and industry leaders. For example, you can create a circle of contacts and communicate directly with those circles, unless you make your posts ‘public’. Contact segmentation at its finest. If you’re wondering about the ‘circle’ equivalent on other social channels, think ‘follower/following’.

Your sister (who you’ve put in your ‘Family’ circle) may not care about the latest virtualization certification you’ve earned, but those in...

In my post titled, Social Networking Platforms Part 2: Facebook, I mentioned that I’d cover Facebook’s built-in analytics capabilities and some other tools you can use to measure how you’re social media efforts are doing. I covered Facebook’s built-in analytics last week. This week, I look at other options.

Before we look at the tools themselves, let’s consider what they’re for. Essentially, they are for listening, monitoring and measuring. Listening is tracking conversations that are important to you and looking for opportunities to engage and make yourself known. Monitoring is tracking posts that mention your company or products—whether negative or positive—both for awareness and potential...