In my post titled, Social Networking Platforms Part 2: Facebook, I mentioned that I’d cover Facebook’s built-in analytics capabilities and external tools you can use to measure how you’re social media efforts are doing. And as promised, that’s what my next two posts will focus on.
Facebook’s built-in analytics, called Insights, are a great way to gauge your progress with this platform, both as you’re first getting started as well as long-term. And it’s free!
Insights on Insights
Insights give page administrators an Overview look at Total Likes, Friends of Fans, People Talking About This (total likes, shares, comments, etc. for your posts), Weekly Total Reach (number of people who have seen content from your page) and total Followers as both total current numbers and as a percentage increase/...