Are you looking for the next “perfect storm” of sales opportunities that will drive greater margin and revenue? While the movie “The Perfect Storm” highlighted the intersection of major weather events and their subsequent power, there are perfect storms that provide opportunities within IT. Nowhere is that more evident than with backup appliances.
The perfect storm within IT requires three elements to be present; customer need, the right technology, and the right product. Let’s examine each of these three and how they apply to Symantec backup appliances.
- Customer Need
One of the biggest challenges facing organizations today is data growth. According to IDC, customer data is growing at 62% compounded annually. This means the amount of data that needs to be protected is doubling every 17 months. This tremendous rate of growth and its volume, impacts...