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Phil Wandrei | 06 Mar 2013 | 0 comments

Are you looking for the next “perfect storm” of sales opportunities that will drive greater margin and revenue?   While the movie “The Perfect Storm” highlighted the intersection of major weather events and their subsequent power, there are perfect storms that provide opportunities within IT.  Nowhere is that more evident than with backup appliances. 

The perfect storm within IT requires three elements to be present; customer need, the right technology, and the right product. Let’s examine each of these three and how they apply to Symantec backup appliances. 


  1. Customer Need

One of the biggest challenges facing organizations today is data growth.  According to IDC, customer data is growing at 62% compounded annually.  This means the amount of data that needs to be protected is doubling every 17 months.  This tremendous rate of growth and its volume,...

Christy Loerzel | 06 Mar 2013 | 0 comments


Chances are, you’re used to measuring your success or progress both personally and professionally. Personally, you might measure success by how well you’re doing toward paying down a credit card or mortgage or putting money in savings. Professionally, you may measure success by meeting a sales quota, hitting a deadline or delivering a projected number of leads on an email campaign. Regardless of where and what you measure, success typically comes down to meeting a goal or progressing toward it.

Social media success is the same; it’s about having a goal and meeting that goal or, at least, seeing regular improvement toward that goal.

You can break down measuring your success with social media into a few simple steps:

  • Determining what social goals will contribute to improving your ...
Pamela Reese | 05 Mar 2013 | 0 comments

By David Blankenhorn, Chief Cloud Technologist at DLT Solutions

This was cross-posted on the DLT Solutions Web site

Cloud has amazing appeal.  Who can argue with benefits like incredible scale, elasticity, and just-in-time access to IT resources?  And that whole Operating Expense (OpEx) model with payments based on actual utilization is darn compelling to the financial types.  In fact, I’ve often heard these sorts of comments from my customers who are leveraging public Infrastructure as a Service (IaaS) cloud services like Amazon Web Services (AWS).

What these customers also understand is that public cloud platforms aren’t just co-located or hosted virtual machines.  Public IaaS providers offer robust IT platforms that provide a suite of IT services ranging from data center primitives like virtual...

lukehiggins15 | 01 Mar 2013 | 0 comments

Another pillar of the MSP offerings at Symantec are the management tools partners can take advantage of in order to become more efficient.

In addition to RMM integrations with companies like Kaseya, Level Platforms, LabTech and Continuum with on-premise security and backup solutions, we also have and easy to use yet powerful online management tool for and Here's a testimony for Techmedics discussing the Partner Management Console.

Symantec Partner Management Console Empowers MSP

James Moon, President and CEO of Techmedics, discusses how his company leverages the Symantec Partner Management Console (PMC), listing ease of management, granular control, reporting, and speedy deployment among the PMC’s many benefits.


Eddie_Toro | 27 Feb 2013 | 1 comment

Capitalize On The Market’s Rapid Adoption Of Mobile Devices

Drive increased revenue and become your customers’ trusted advisor by providing the integrated mobile management, protection, and security solutions they need to confidently deliver and manage applications to users anywhere, anytime.



Increase Revenue by Helping Customers Realize the Promise of Virtualization

Help your customers’ take decisive steps in extending the benefits of virtualization to even their most business-critical applications and build desired private cloud services on existing infrastructure that are both secure and compliant.

Learn about the latest trends and best practices in selling virtualization solutions.


Christy Loerzel | 27 Feb 2013 | 0 comments

We’ve all read books or stumbled on to what seemed to be a great web site only to close the cover or our browser and find another topic. Why? Because the content, the story, what we were reading, just didn’t grab us or deliver on our expectations.

It’s not terribly different with social media. If the tweet or the post doesn’t resonate, readers/fans won’t like it or retweet it and eventually, they may stop reading that author altogether. This is one of the major things that makes our roles as social media managers—whether as part of a bigger job or as a dedicated gig—the most challenging, finding what our audience—our customer—will respond to, today, tomorrow and next week.

Ultimately though, it doesn’t have to be that hard, and we can always benefit from experimentation and refinement. Few companies enjoy the luxury of enough budget to do deep customer research, but customer research doesn’t have to be...

NatalieM | 27 Feb 2013 | 0 comments


According to IDC*, over $12bn will be spent on virtualization in 2013 and so it appears that the key benefits of space reduction, improved asset utilization and reduced power consumption are pretty well accepted in the market.  So with these benefits in mind, telling them that applying IT Security Controls to the new infrastructure will hardly fill them with joy.  But why is this the case? Surely everything is more efficient in such an environment? Not quite the case and here are some of the challenges faced:


  Challenge Options
Endpoint Security Organizations that wish to run virtualized endpoints can find that machines all scan the same content and often, because they are completely independent from each other.  Scans will run at the same time crippling the physical server’s...
Eddie_Toro | 26 Feb 2013 | 0 comments

The ramifications of unauthorized access to confidential information are dire: non-compliance, financial penalties, and theft of intellectual property. Sophisticated network attacks have rendered simple password authentication insufficient to protect an organization against unauthorized access to its network and applications.

Symantec™ Validation and ID Protection Service (VIP) is a leading cloud-based strong authentication service that can enable your customer’s enterprises to secure access to networks and applications while preventing access by malicious unauthorized attackers.

Go to for more:

Go to PartnerNet for sales tools, training, and other partner-specific materials.

Christy Loerzel | 25 Feb 2013 | 0 comments

In January, the Symantec Partner Communication team hosted its first ever Google+ Hangout. It was a great success and a great way to connect face to face with partners and customers. On February 19, we did it again focusing this time on Backup Exec V-Ray Edition, “So what, exactly, is this Backup Exec V-Ray Edition?”

Matt Stephenson, Product Marketing Manager and Scott Baker, Product Manager from Symantec's Backup Exec team came together to help users and partners understand Symantec Backup Exec V-Ray Edition and its licensing options.

Some of the topics discussed were:

  • The meaning of ‘per processor’ licensing
  • Features included in the Backup Exec V-Ray Edition
  • How the Backup Exec V-Ray Edition works in virtual and physical environments
  • Licensing scenarios for Backup Exec V-Ray Edition

Check out the...

Eileen | 22 Feb 2013 | 0 comments

APJ partners, Nexus, eNerds, and 9spheres face diverse challenges from their myriad of customers. Though each company has varied customer demands, each company found the confidence, credibility, and efficiency from being part of Symantec’s SMB Partner Program. Learn more about how these partners are benefiting from the SMB Partner Program in this video: