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Christy Loerzel | 31 Jan 2013 | 0 comments

A few weeks ago, the Symantec Partner Communication team launched its first ever Google+ Hangout, “Cut the FUD—Debunking Common Misconceptions About Backup Exec” with the Symantec Backup Exec team. The result: an engaging 40-minute discussion for our partners on Backup Exec with in-house experts who dispelled common product-related misunderstandings.

But what are Google+ Hangouts you ask? Hangouts are video chats with up to nine people. They can be a powerful tool for businesses to get “face time” with partners and customers and talk about the issues that matter most to them. They can be prerecorded or live (which was the route we chose to go). For those looking for more specifics on Google+ and how to do a Hangout, check out a recent blog post we did on the subject.

Why did we do a Google+ Hangout? We wanted to...

Eddie_Toro | 25 Jan 2013 | 0 comments

On January 23, Symantec announced a new strategy to significantly improve performance for you and your customers. We plan to improve existing products and services, and at the same time develop new, innovative products and services. We will also transform the Partner Program to better support your business. Partner Program changes will occur in phases. We’ll keep you informed as details are available. For now, it is business as usual. 

 Read  more.

KellyM | 17 Jan 2013 | 2 comments

To help our valued partners better understand and utilize social media to connect with current and prospective customers, Symantec has kicked off a social media blog series just for you here on Symantec Connect. Find the full series content here. And bookmark this page as we'll be adding new posts as we make them.

In the series so far—from newest to oldest:

Christy Loerzel | 09 Jan 2013 | 0 comments

I know, I thought the same thing you’re probably thinking. Why should I create an account on yet another social channel? And why should I use more of my precious time figuring it out? Aren’t Facebook, Twitter, LinkedIn, YouTube and [insert the name of any other of the innumerable social sites here] enough?  Well, maybe not.

Google+ is another social channel, but has features that others don’t that can help you connect with customers, peers and industry leaders. For example, you can create a circle of contacts and communicate directly with those circles, unless you make your posts ‘public’. Contact segmentation at its finest. If you’re wondering about the ‘circle’ equivalent on other social channels, think ‘follower/following’.

Your sister (who you’ve put in your ‘Family’ circle) may not care about the latest virtualization certification you’ve earned, but those in...

Christy Loerzel | 04 Jan 2013 | 0 comments

Happy New Year, Partners! Here's a fresh opportunity to recommit yourself and/or your company to efforts on social channels. And if there’s one place your company should have a social presence, it’s on LinkedIn. This channel keeps it strictly business…no pictures of what your colleague had for breakfast or their kid’s first birthday party (not that I'm against eating or celebrating!).

Chances are you already have a personal LinkedIn account – along with 175 million other users on the site. This week, I’ll share three easy, no-cost steps to help increase your company’s visibility on the site.

1. Create or update the LinkedIn page for your company.
If you don’t yet have a LinkedIn page for your company, create one – it doesn’t take that long and provides free online real estate for your company where others who are...

Christy Loerzel | 17 Dec 2012 | 0 comments

In my post titled, Social Networking Platforms Part 2: Facebook, I mentioned that I’d cover Facebook’s built-in analytics capabilities and some other tools you can use to measure how you’re social media efforts are doing. I covered Facebook’s built-in analytics last week. This week, I look at other options.

Before we look at the tools themselves, let’s consider what they’re for. Essentially, they are for listening, monitoring and measuring. Listening is tracking conversations that are important to you and looking for opportunities to engage and make yourself known. Monitoring is tracking posts that mention your company or products—whether negative or positive—both for awareness and potential...

Eddie_Toro | 14 Dec 2012 | 1 comment

Capitalize On The Market’s Rapid Adoption Of Mobile Devices:

Drive increased revenue and become your customers’ trusted advisor by providing the integrated mobile management, protection, and security solutions they need to confidently deliver and manage applications to users anywhere, anytime.

Access PartnerNet to find out the latest information about mobility and download the Mobile Resource Kit.
Watch the latest Symantec Videos on BYOD.
More.

Increase Revenue by Helping Customers Realize the Promise of Virtualization:

Help your customers’...

Raghu Gopalan | 11 Dec 2012 | 0 comments

We are pleased to announce updates to the PartnerAssist Program Service Catalog. We have released updates to our Assessment Assistance offerings by launching a new methodology to perform NetBackup assessments with the latest IP and tools. These are available from December 15, 2012. Refer the attached document for further details.

Pamela Reese | 30 Nov 2012 | 0 comments

By Feris Rifai, Founder and CEO of Bay Dynamics

As a Symantec technology partner, one of the trends that continues to persist among our customers is the growing adoption of virtualization technology. Virtual servers and desktops are becoming more than just a novelty; they are changing the way businesses function. With a vast amount of benefits – including cost-savings and greater efficiency -- more and more businesses are increasing their investment in virtualization deployments. The bottom line is -- it is critical for our business that we offer products and services that help our customers maintain their security posture while continuing to evolve and adopt new technologies in order to meet growing customer demand.

Virtualization presents a particular challenge as businesses are looking to secure both physical and virtual environments simultaneously; previously, this would...

Pamela Reese | 27 Nov 2012 | 0 comments

By Scott Anthony, owner of iFocus Solutions Corporation

When it comes to integrating new technology in their business, small and medium-sized businesses (SMBs) can be nimble because there’s less red tape – that’s why you’ll frequently find the latest tablet on the owner’s desk. But, when it comes to the cloud, SMBs have approached the technology with some hesitation.  However, we are now seeing more and more SMBs embracing cloud and enjoying its benefits. They’ve already begun to use the cloud for storage and backups, and soon we’re going to see an increasing amount of SMBs moving to cloud-based security, while others that prefer on-premise protection today will begin to craft a plan to move to the cloud in time. Fortunately, there’s one solution that will keep their information safe in either environment: Symantec Endpoint Protection Small Business Edition 2013.

Everyone working in an SMB can see how...