Imagine yourself going from zero to 100 in under three seconds, traveling at top speeds of over 220 miles per hour with so much aerodynamic downforce you can literally drive upside down. Whether it’s a live viewing of the new car, raffling off driver memorabilia, or sharing a driver’s behind the scenes story, Lotus Renault GP propels its Formula One (F1) fans to be up close and personal through social media.
As social media takes the world by storm, businesses are realizing they too must participate in the social dialogue. And why not? The rewards can be limitless—the ability to extend their reach with customers, build and nurture relationships, and let’s face it, grow revenue. Lotus Renault GP understands the value of social media and is embracing it.
In the October CIO Digest article, “5 Ways to be Socially Cool,” I had the...