Friedrich Nietzsche, a German philosopher, once said that, “without music, life would be a mistake.” This resonates with me, as someone with a profound love and appreciation for music. Like many fans, I’m an avid concert and festival attendee. Just last year, I attended a number of music festivals, from Coachella to Rock The Bells.
Last year’s Coachella music festival sold out quickly. While my friends and I managed to secure tickets, not everyone was so lucky. Shortly after ticket sales ended, I observed a Facebook fan page offering “free tickets” to users who liked the page. It had close to 10,000 likes but contained little information. I started warning friends that the page was a scam. The page was eventually taken down, with no free tickets awarded after all.
These types of online ticket scams may not seem common, but that perception is precisely why an offer like this—whether through social networking or email—may...