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Nishant Doshi | December 13th, 2007
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How many of us can differentiate an“iframe” from let's say a “div” tag? That’s a question I was askedrecently and my estimate would be not that many. To the average user an“iframe” sounds more like a new product from Apple. Yet, if you visituser profiles on most any of the popular social networking sites theyare filled with these tags and code.

One would argue that the selling point of Web 2.0 is user generatedcontent and I am all for it. But the key question is, who generatesthis content and how is this content generated? The simple answer in alot of cases is "copy and paste." Let me explain this in more detail.

With the rise of social networking sites, more and more users wantto express their identity online. This runs from custom motorcyclewallpaper, to their favorite rap artist tunes, to animated cursors. Butwho writes all this code? Well, in most cases it’s not the user. Theadvent of social networking sites saw a sharp rise in ancillarythird-...