Security Response

Yes, it’s a cheap trick and not even close to original. But the lesson here is that even obvious social engineering tricks can get people to click on a link. We can’t help ourselves. We love to click. Clicking on links and attachments that are accompanied by just the slightest bit of social engineering appears to be a basic human need. I expect it to show up in a revision of Maslow’s Hierarchy of Human Needs any day now—behind love, but certainly ahead of safety.

I do have a point to all this. Two actually. As we compiled the Security Trends to Watch in 2010, what occurred to me is that the people who most needed to read this information never will. At least not without some social engineering on my part. And since social engineering plays such a prominent role in future trends, it seemed appropriate. So I’ve decided to use this little trick to get people to...