With the soaring popularity of social networking sites, it is no surprise that spammers try to take advantage of them. In the past, spammers would register their own accounts and then send unsolicited messages through the social networking site. By default, the site generated automated email to let the user know that there is a new message. While such notifications are technically legitimate, the user would have most likely considered the messages as spam, due to the unsolicited content. For spammers, this technique had a shortcoming—the message sent to the user was from an unknown person/entity.
Recently, Symantec has observed a rise in a newer technique of social networking site abuse. The below example is a legitimate notification from Facebook that informs the user of a new private message:

As noted above, the message itself is not spam because...