On November 2, 2007 I had the opportunityto participate in a panel at the Federal Trade Commission on the futureof online behavioral advertising. While this topic is not one that isnormally associated with information protection issues, there are someinteresting implications that I touched upon at the panel and that Ithought I’d reiterate here.
First, let’s think about some of the overall trends related to Webadvertising. To begin with, the Web has certainly exploded inpopularity and people are spending more and more time each day surfingtheir favorite sites.
Second, online advertising has proven itself to be a viable businessmodel for many companies. Countless Web sites display ads that areviewed by an even greater number of people.
Third, along these same lines the online advertising supply chain isfairly complex. In the simplest incarnation, an advertiser might workwith an ad network who will arrange to have the ad published throughone or more...