If a hacker managed to hack into your blog or website, what could they possibly do? They could insert malicious iframes or JavaScript code into your Web pages. Probably even attempt to steal some data. But most likely they would "search engine optimize" your website. Can this be true? Well, let me explain more.
Search engine optimization (SEO) is a collection of techniques used to achieve higher search rankings for a given website. "Black hat SEO" is the method of using unethical SEO techniques in order to obtain a higher search ranking. These techniques include things like keyword stuffing, cloaking, and link farming, which are used to "game" the search engine algorithms.
So what does a hacker gain from all this? Why would a hacker help you achieve a higher search engine ranking? Quite the contrary; he is helping himself.
What the hacker actually does is add numerous additional Web pages to your website. Let’s call each of...