Does Big Data ( big on volume and variety) mean better insights?
Taking this to the extreme, does Big Data eliminate application of thought?
A recent New York Times article writes,
Big Data, which should probably be called Big Analysis, is about looking at that information in novel ways to find new patterns for prediction.
I agree with their call but let us not try to change an accepted terminology. What Times article states is the fact that we are able to look at data in new ways with newer tools. The value add comes more from analytics applications that help in answering the question at hand.
At the extreme I refer to above, we see those who favor relying on volume of data, on the Bigness of Big Data, to tell us what to do. The next logical step for them is to include every possible data source and every bit of data in...