By Francis deSouza, Group President, Enterprise Products and Services
This blog was originally posted in Information Unleashed: The Official Voice of Symantec
With every ring of its cash registers, Tesco is getting smarter. Each month the company collects billions of pieces of information on its customers’ shopping habits and uses them to adjust its promotions and pricing, giving the company a huge competitive advantage. In essence, this British retail giant is harnessing the power of data analytics in order to help put the “I” back in Information Technology.
And Tesco is not alone. From confidential customer data to intellectual property to financial transactions, organizations possess massive amounts of information that not only enable them to be productive and competitive, but also grow their business. In fact,...