The battle for brand loyalty in the mobile space continues to be hard fought, with players such as Apple, Blackberry, HTC, Nokia, Motorola and Samsung duking it out on devices, and Google, Microsoft and Apple in terms of operating systems. Understandably so – the consumer in most of us is a follower of fashion, with only a minority buying a device purely on functionality.
Given amount of noise generated on comparison sites, forums and blogs, not to mention in pubs, cafes and elsewhere, how can Enrique Salem claim that devices are irrelevant? “You don't really care what device you have,” he says. “If you have a BlackBerry device or an Apple device or a Motorola device, that's not what matters.” How does this square with that very human desire to share the experience of what’s current?
Fashion has a short memory. According to Gartner’s latest figures Nokia...