by Phil Nash, Director Analyst Relations
As many commentators have pointed out over the years, Symantec has been built on two pillars, responding to the needs of both corporations and consumers. While this model has served us well it has sometimes added complexity.
Even more importantly however, the world, and therefore the environment within which we work, has changed. The line between consumers and businesses is becoming ever more fuzzy: whether or not companies are giving employees budget for technology purchases, across the board people are using their own equipment, software or online services in the workplace.
The phrase “consumerization of IT” has been coined to describe this phenomenon. Equally however, we’re seeing the IT-ization of consumers. People are generally becoming more tech-savvy and, in parallel, less tolerant of what they see as inadequate technology. In parallel, the resulting loss of control is...