Posted on behalf of Matt Sergeant, Senior Anti-spam Technologist, Symantec Hosted Services
As of this week, Canada joins the rest of the G8 countries with its very own anti-spam law. Until now, Canada has been the only G8 country without anti-spam legislation. Bill C-28, the new Fighting Internet and Wireless Spam Act, will require businesses to follow best practices and aims to prevent unsolicited commercial e-mail distribution in Canada
First introduced in 2009 as Bill C-27, the Electronic Commerce Protection Act died when parliament was prorogued in December 2009 but was reintroduced earlier this year as Bill C-28. After much debate, it was finally approved by the Senate on December 15, 2010.
This legislation differs from the CAN SPAM Act in the U.S., which requires opt-out protocol. Canada’s powerful spam law requires businesses to obtain opt-in consent from recipients before sending commercial emails and other electronic...