Here’s a number worth thinking about: According to estimates by research firm eMarketer, Inc., global e-commerce sales are expected to grow 18.3 percent to $1.298 trillion this year (Source: eMarketer, Jan 2013). So, what does this mean for you?
Every business, no matter the size, has an opportunity when it comes to e-commerce – it’s not just large retailers, though they do account for the biggest slice of the gigantic pie. As a small business you need to use the Web to attract, find, communicate, service and sell to your customers. It’s a cornerstone of staying competitive and essential if you’re keen to grow.
It may seem simple to open an e-commerce business or add e-commerce to your website. But, many business owners rush in and don’t take the time to lay the proper groundwork before they go live. It takes more than...