With all of the options in the marketplace today, small businesses must secure customer trust and loyalty to remain competitive. Regardless of the industry, their customers are looking for the best quality, value and service and they will quickly move on if their needs are not met. They also want to know that their personal information, like their credit card numbers and bank account information, is protected when they deal with a small business.
Today, so much of our valuable information resides on computers. It’s how we work. So it is expected that small businesses would be concerned about keeping their customers’ personal and financial information safe. In fact, according to the recent Symantec 2010 SMB Information Protection survey, almost three-quarters of SMBs are somewhat/extremely concerned about the loss of crucial business information. This does not come as a surprise when you consider that 42 percent have actually lost confidential or proprietary...